Lead Designer, Pointe Grand

Key Responsibilities

• Pointe Grand Design & Content Creation
• Act as the primary designer and content creator for the Pointe Grand brand, building and deploying assets for current, new, and upcoming properties.
• Design property signage and collateral packages, including on-site signage (monument, wayfinding, leasing office, and amenity), large-format advertising (billboards, bandit signs, banners), print collateral (flyers, brochures, leasing materials, welcome packets), and digital assets (social templates, digital ads, email and web graphics).
• Prepare and package print-ready files with accurate sizes, bleeds, color, and exports for vendor handoff; a project manager or the Creative Production Director coordinates vendor production and installations.
• Maintain and enforce the Pointe Grand brand guidelines and standards, keeping them current under the direction of the VP, Brand & Creative.
• Serve as the design subject matter expert for the Pointe Grand brand, safeguarding creative consistency across every medium.
• Ensure visual consistency across digital, print, presentations, signage, and collateral.
• Build mid-level motion graphics for animated social content, digital ads, and simple promotional content in After Effects or equivalent software.
• Pair motion and static design with the Creative Production Director’s video output to create unified Pointe Grand campaigns.
• Use AI tools as a core part of the design pipeline for asset generation (imagery, backgrounds, textures, mockups), production acceleration (resizing, background removal, upscaling, variations), rapid ideation and concepting, and AI-assisted motion and video elements.
• Apply AI to increase output and speed while ensuring every deliverable remains on-brand and production-accurate.
• Collaborate & Sales
• Partner with the Creative Production Director to amplify output, combining design with motion and video while building templates and systems that teams and vendors can deploy at scale.
• Build Canva templates so property, marketing, and operations teams can self-serve on-brand assets, and use Canva alongside Adobe for fast, collaborative production.
• Partner with Property Marketing and Property Operations teams to develop and deliver the assets each property needs.
• Collaborate with, review, and manage work from external agencies and vendors as needed.

Qualifications

• 5+ years of professional design experience, including brand and production work.
• Expert proficiency in Adobe Illustrator and Photoshop; comfortable in Canva for templates and collaborative production.
• Mid-level motion graphics ability (After Effects or equivalent).
• Highly comfortable using AI tools as part of the design pipeline.
• Strong understanding of brand management and visual design systems.
• Strong attention to detail and production accuracy for print and digital.
• Multifamily, real estate, or related industry experience preferred.