Lead Designer

Summary

The Lead Designer serves as Benecon's graphic and visual design expert, focusing on VERIS and enterprise-level brand initiatives. They transform business objectives, marketing strategies, and creative concepts into engaging visual communications across various mediums.

Essential Duties and Responsibilities

• Leads the visual design execution of VERIS marketing initiatives across digital, print, presentations, campaigns, events, and sales materials.

• Creates compelling graphic and visual design that elevates the Benecon brand across marketing initiatives.

• Designs and develops campaign materials, presentations, digital experiences, and supporting visual assets that communicate complex healthcare and benefits solutions with clarity and impact.

• Translates business objectives, marketing strategies, and creative concepts into engaging visual communications that resonate with target audiences.

• Develops cohesive visual systems and design assets that maintain consistency across products, campaigns, and marketing channels.

• Reviews and refines design work to maintain high standards of typography, layout, composition, accessibility, and visual storytelling.

• Guides production across multiple media formats, including print, digital, email, presentations, video support, and collateral.

• Presents design concepts and creative rationale to stakeholders and leadership.

• Safeguards accuracy and integrity of messaging, data, and statistics within creative deliverables.

• Identifies opportunities to improve creative processes, templates, and visual efficiencies across the organization.

Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field required.
• Minimum of 5+ years of professional graphic design or creative experience, preferably in an agency or corporate marketing environment.
• Demonstrated experience leading creative initiatives.
• Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop required).
• Experience in healthcare, financial services, B2B, or solution-based industries preferred.