Lead Customer Marketing Manager

About the Company

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

About the Role

As a Lead Customer Marketing Manager, Companies, you’ll work to unlock the power of equity ownership for more people in more places. You’ll define strategy, execute programs, and drive growth through integrated marketing campaigns and automation.

Responsibilities

• Define strategy for customer marketing across channels to accelerate expansion for our Cap Table business.
• Prioritize the customer experience within the campaign strategy in demonstrable ways.
• Use campaign data and insights to continuously improve segmentation, audience targeting, and execution across different product buying and adoption journeys.
• Act as a key member of the planning and prioritization team for quarterly and annual planning.
• Own the execution of upsell and cross-sell programs for QSBS, Carta Total Compensation (CTC), Equity Advisory, and future priority add-on products.
• Lead with an integrated marketing approach inclusive of content, events (live/webinar), paid, and customer communications to drive expansion and retention.
• Collaborate across Sales, Product, Product Marketing, Customer Success Managers (CSM), Lifecycle, Marketing Ops, and other internal marketing partners to develop impactful and timely upsell campaigns that map to the customer journey and relevant personas.
• Partner with Product, Product Marketing, Engineering, and Lifecycle teams to build and scale in-product discovery campaigns that influence upsell across the customer journey.
• Leverage AI for account intelligence and account-based marketing (ABM) to identify expansion opportunities, deliver personalized campaigns, and drive deeper engagement within key customer accounts.
• Identify opportunities to optimize marketing workflows and increase execution speed by using AI and automation platforms to streamline campaign planning, production, and performance management.
• Take a lead role in generating demand from customer-focused product launches.

The Team

You’ll be joining the Marketing team, part of the Product and Customer Marketing team. Marketing is the engine for growth at Carta, driving demand for products and services across a complex market landscape. The team infuses the customer in everything they design, define, and deliver, reflecting the inspiration and ambition of Carta’s customers.

Requirements

• 8+ years of customer or growth marketing experience, preferably in B2B SaaS or outbound marketing.
• Experience partnering cross-functionally across Product, Product Marketing, Sales, CSM, Lifecycle, and Marketing Ops to drive measurable business results.
• Comfortable designing multi-channel GTM motions, including in-product, email nurtures, events (virtual and in-person), paid social, and targeted outbound campaigns.
• Ability to build and scale automated programs using triggers and workflows.
• Customer-obsessed, data-driven, and fluent using insights to shape priorities and optimize campaigns.
• Thrives in a fast-paced, ambiguous environment with a strong bias toward action and continuous improvement.
• Financial services or private capital background a plus.
• BA required.

Pay

• $182,750 - $215,000 salary in San Francisco, CA; New York, NY
• $173,613 - $204,250 salary in Seattle, WA

Carta’s compensation package includes a market-competitive salary, equity for all full-time roles, exceptional benefits, and, for applicable roles, commission plans.