Lead Content Strategist - Donut Studios

What You'll Do

• Own B2B Content Strategy for a Global Enterprise Brand
• Lead the end-to-end content strategy for Amazon Web Services, developing scalable, insight-driven programs across white papers, thought leadership, solution briefs, case studies, and editorial content.
• Translate business priorities into content strategies that strengthen brand authority and support measurable business outcomes.
• Build Editorial Frameworks and Content Infrastructure
• Develop messaging frameworks, content architecture, and editorial processes that create consistency across AWS's solution areas, audience segments, and content programs.
• Establish scalable systems that enable high-quality content production over time.
• Lead Content Planning and Client Strategy
• Partner directly with AWS stakeholders to facilitate strategic planning sessions, align on business objectives, and shape editorial priorities.
• Serve as the senior content strategist in client-facing conversations, presenting recommendations, navigating feedback, and building trusted partnerships.
• Manage and Develop Content Talent
• Lead and mentor a team of dedicated B2B copywriters, providing clear direction, thoughtful feedback, and ongoing coaching.
• Review work to ensure all content meets high standards for quality, accuracy, and strategic alignment.
• Measure Performance and Optimize Strategy
• Define success metrics and performance frameworks to evaluate the effectiveness of content programs.
• Analyze results, identify opportunities for improvement, and continuously evolve strategy based on data and business needs.
• Identify Opportunities for Growth and Innovation
• Proactively assess AWS's content ecosystem to uncover gaps, recommend new initiatives, and strengthen the overall content program.
• Bring forward fresh ideas that improve content performance, audience engagement, and strategic impact.
• Stay Ahead of Industry Trends
• Maintain deep knowledge of enterprise technology, including cloud infrastructure, AI/ML, developer tools, and emerging industry trends.
• Apply market insights to ensure content remains relevant, differentiated, and valuable to target audiences.

What You Bring

• 8+ years of experience in B2B content strategy, with a proven track record of leading content programs for enterprise or technology brands.
• Experience building and scaling strategic content programs, with the ability to develop content strategies, editorial frameworks, and messaging that drive business outcomes.
• Strong leadership experience, including managing or mentoring writers and elevating the quality, consistency, and impact of creative work.
• Deep understanding of B2B audiences, particularly technical and executive buyers within cloud, SaaS, or enterprise technology markets.
• Exceptional strategic thinking and communication skills, with the ability to translate complex business priorities into compelling content strategies and clear recommendations.
• Strong executive presence and client management skills, with experience leading strategic conversations, building trusted relationships, and confidently presenting to senior stakeholders.
• Experience measuring and optimizing B2B content performance, with familiarity evaluating metrics such as engagement, pipeline influence, and share of voice to inform strategic decisions.
• A collaborative, proactive mindset, with the ability to influence cross-functional teams, identify opportunities, and continuously improve content programs.

Salary Range

Salary Range: $65,000 - $80,000 annually

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.