Creative Strategist - Donut Studios

About the role

At Donut Studios, we're a key part of New Engen's suite of specialized solutions, helping brands unlock breakthrough creative that drives results, fast. We're a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other, thrive.

Responsibilities

• Propose testing strategies and provide overall creative direction for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.)
• Participate in client meetings as Donut’s in-house creative expert for assigned accounts
• Advise external client teams on media best practices, strategies, and ideas
• Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner
• Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages
• Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development
• Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback
• Effectively brief and project manage assignments to team members within Asana and Slack
• Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines
• Develop processes to ensure cross-functional collaboration and intra-marketing team success

Requirements

4+ years of proven experience ideating and developing high-performing direct response and social media creative strategies, ideally at a creative and performance marketing agency. A background in creating UGC to enhance engagement and reach is a plus. Digitally savvy, creative, and knowledgeable about who and what is trending in the digital space on platforms including YouTube, Instagram/Facebook, TikTok, etc. A growth mindset, always thinking about how our clients can develop resonant, insightful advertising and what makes content engaging across audiences. Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming digital trends. Excellent performance marketing and creative instincts with a track record of driving new concepts and pioneering new approaches within your company. Strong team player, with a passion for collaboration. Entrepreneurial spirit with a self-starting attitude and an ability to persuasively communicate strategic insights to the department and to stakeholders. Ability to navigate and influence within a fast-paced start-up organization. Fluency in Adobe Creative Suite or Figma is a plus. Proficiency in Asana and Google Sheets experience is a plus.

Qualifications

Commensurate with experience.

Skills

Strong presentation skills, collaborative engagement across multiple teams, and an ability to navigate and integrate creative insights across digital and social channels. Deep understanding of each platform’s unique dynamics. Full-funnel thinking. Synthesizing consumer mindsets, attitudes, and behaviors. Partnering with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback. Effective briefing and project management. Quality control. Cross-functional collaboration. Intra-marketing team success.

Benefits

Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D, 401k - Employer match, HSA - Employer contributes, Flexible Vacation & PTO plan, Paid Maternity / Paternity, Paid Holidays, Remote/Flex day schedule, Laid back office environment, The coolest team ;), Fun company events & off-sites.

Pay

$60,000 - $70,000

Schedule

Full-time