Lead Creative Strategist - Donut Studios

About the role

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands.

Responsibilities

• Develop Performance-Driven Creative Strategy
• Serve as the Creative Strategy Lead for Clients
• Turn Audience Insights into Creative Direction
• Partner with Media to Drive Creative Performance
• Manage Creative Launch Pipelines
• Lead Creative Briefing and Project Management
• Ensure Quality and Brand Alignment
• Strengthen Cross-Functional Collaboration

Requirements

• 5+ years of proven experience ideating and developing high-performing direct response and social media creative strategies, ideally at a creative and performance marketing agency.
• Management experience of direct reports and junior team members.
• A background in creating UGC to enhance engagement and reach is a plus.
• Digitally savvy, creative, and knowledgeable about who and what is trending in the digital space on platforms including YouTube, Instagram/Facebook, TikTok, etc.
• A growth mindset, always thinking about how our clients can develop resonant, insightful advertising and what makes content engaging across audiences.
• Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming digital trends.
• Excellent performance marketing and creative instincts with a track record of driving new concepts and pioneering new approaches within your company.
• Strong team player, with a passion for collaboration.
• Entrepreneurial spirit with a self-starting attitude and an ability to persuasively communicate strategic insights to the department and to stakeholders.
• Ability to navigate and influence within a fast-paced start-up organization.
• Fluency in Adobe Creative Suite or Figma is a plus.
• Proficiency in Asana and Google Sheets experience is a plus.

Qualifications

• Proven experience in ideating and developing high-performing direct response and social media creative strategies.
• Experience managing direct reports and junior team members.
• Background in creating user-generated content (UGC).
• Digital savvy, creative, and knowledge of current digital trends.
• Growth mindset and ability to think strategically about advertising and content.
• Strong grasp on cultural relevance and digital trends.
• Track record of driving new concepts and innovative approaches.
• Strong team player and collaborator.
• Self-starter with persuasive communication skills.
• Experience navigating and influencing in a fast-paced environment.
• Skills in Adobe Creative Suite or Figma.
• Experience with Asana and Google Sheets.

Skills

• Strategic thinking
• Client relationship management
• Creative problem-solving
• Performance marketing
• Collaboration
• Communication
• Project management
• Quality assurance
• Brand alignment

Benefits

• Remote or hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Learning & career development programs
• Commuter & transit benefits
• Exclusive employee discounts

Pay

$80,000 - $90,000 annually

Schedule

Full-time