Lead Commercialization
About the role
Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go‑to‑market strategies and driving data‑driven optimization. This role will be responsible for managing the fiber rate card, pricing, and packaging.
Responsibilities
- Implement go‑to‑market strategies: translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
- Performance and strategy: continuously monitor and optimize product and channel performance using data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
- Program and project management: coordinate teams and external partners to ensure timely, on‑budget launches of commercialization initiatives and strategic programs.
- Stakeholder engagement: serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
- Growth support: drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.
Job contribution
An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in‑depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long‑term plans impacting the organization, and frequently collaborates with senior leadership.
Supervisor
No direct supervisor.
Education & Experience
- Bachelor’s degree (BS/BA) desired.
- 5+ years of related experience.
- Certification required in some areas.
Pay
Annual salary range: $143,800.00 – $215,800.00 USD. Individual starting salary may depend on geography, experience, expertise, and education/training.
Benefits
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid time off and holidays (at least 23 days of vacation each year and 9 company‑designated holidays)
- Paid parental leave
- Paid caregiver leave
- Additional sick leave beyond statutory requirements (unprotected)
- Adoption reimbursement
- Short‑term and long‑term disability benefits
- Life and accidental death insurance
- Supplemental benefit programs: critical illness/accident, hospital indemnity, group legal
- Employee assistance programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available), and AT&T phone
Schedule
- Weekly hours: 40
- Time type: Regular
- Location: Dallas, Texas