Lead Commercialization

This position requires office presence of a minimum of 5 days per week and is only located in Dallas, Texas. No relocation is offered.

About the role

Design, develop, launch, and manage promotional offers & bundles for all sales segments by defining and writing technical requirements, user stories, and developing business case projections. Focus on product go-to-market strategy, product offer roadmaps and key plays, product enablement, channel/distribution enablement, prioritization, and Mid-Market product performance. Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data-driven optimization.

Responsibilities

• Develop technical scope, requirements, user stories, projected impact, use case studies, and financial business case for product offers.
• Manage ongoing lifecycle promotional performance.
• Development of product promotional offers and bundles.
• Prepare and present requirements, plans, and business cases for promotion results reports, analysis, and marketing plans.
• Conduct research and analysis on defined market segments, including addressable revenue potential, competitive analysis, definition of product functionality, volumes, and revenue results.
• Deliver product pricing requirements to partner organizations while also developing comprehensive lifecycle plans for product offers and bundles end-to-end to drive EBITDA and volume growth.
• Track offer effectiveness and lifecycle.
• Continuously monitor and optimize product and channel performance using data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
• Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
• Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
• Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.

This role is recognized as an expert level, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Requirements

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.

Pay

Individual starting salary within the range of $143,800.00 - $215,800.00 USD Annual may depend on geography, experience, expertise, and education/training.

Benefits

• Medical, dental, and vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness, accident, hospital indemnity, group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone

Schedule

• Weekly Hours: 40
• Time Type: Regular