Lead, Brand Marketing

Responsibilities

• Own and execute the annual brand marketing plan, aligning it with channel strategies and measurable KPIs
• Utilize consumer insights and competitive intelligence to enhance brand positioning
• Identify and implement culturally relevant brand initiatives to strengthen consumer affinity
• Oversee brand governance by maintaining up-to-date brand guidelines for internal and external use
• Lead the development and execution of core brand campaigns across various media channels
• Manage relationships and performance expectations with creative and media agencies
• Partner with analytics to measure and report on campaign performance to senior leadership

Qualifications

• 6+ years in brand marketing at a consumer app, preferably with premium/subscription or health/wellness products
• Proven experience owning brand campaigns from strategy to execution
• Direct management experience with creative and/or media agencies
• Strong ability to translate insights and performance data into strategic decisions
• Excellent project management skills with ability to juggle multiple campaigns
• Outstanding written and verbal communication skills

Benefits

• Flexible time-off policy with Responsible Time Off
• Two volunteer days per year to support community service
• Paid maternity and paternity leave with fertility support
• Monthly wellness allowance for health initiatives
• Access to an employee premium subscription for health and fitness
• Mentorship program for career development
• Comprehensive healthcare benefits including medical, dental, and vision
• Retirement savings program with competitive employer match
• Recognition platform to celebrate contributions and achievements

Schedule

Remote - US based candidates only, no visa sponsorship available

Pay

$110,000 – $175,000 annually