Lead Brand Editor

What We’re Looking For

• 8+ years in brand writing, copywriting, or editorial roles, with real range across both brand and growth or performance writing.
• Portfolio that demonstrates depth across formats (ads, web, email, video, search, performance creative) and a strong, specific point of view on voice.
• Experience managing and developing writers, not only briefing freelancers.
• You've coached people to get better, not just assigned them work.
• A track record of building or scaling a writing or editorial function: the guides, processes, or workflows that let a team hold a bar without a single reviewer as the bottleneck.
• Strong editing instincts and opinions: you make good writing great, fast.
• Experience owning or stewarding a brand voice end to end.
• Comfortable building your own AI tools and workflows for writing and editing at scale, not just reviewing AI-assisted content.

What You’ll Do

• Be the steward of the Lovable brand voice: define it, document it, and hold the line on it across every written channel and every writer who touches it.
• Build and scale AI-assisted writing workflows: tools, prompts, and systems that let brand writing hold quality at volume, not just review of what AI produces.
• Manage and coach a bench of writers (contract to start, with potential to hire internally down the road): brief clearly, give fast and specific feedback, develop their craft, and hold one consistent quality bar regardless of whether they are writing for a billboard or a search ad.
• Write and edit hands-on across brand, product marketing, and growth work: ads, video scripts, social, website, landing pages, email, and search, picking up the pen yourself when it counts.
• Design the systems that scale without you as a bottleneck: style guides, brief templates, and review processes that keep a growing team, and increasingly AI agents, on brand.

About Your Application

Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join. We treat all candidates equally - if you’re interested, please apply through our careers portal.