Lead Brand Designer

About the role

We are seeking a Lead Brand Designer to join our Marketing team. This role is foundational and high-impact, requiring someone who can translate conceptual direction into exceptional execution.

Responsibilities

• Build and evolve the brand
• Translate brand strategy and creative direction into a distinctive, flexible visual system
• Create concepts and execute high-visibility work across integrated campaigns, events, launches, social, editorial, partnerships, presentations, and executive communications
• Develop practical guidelines, Figma libraries, templates, and toolkits for the brand
• Connect brand, web, and product
• Design and prototype brand-led digital experiences
• Collaborate with web, product design, product, and engineering partners
• Lead through influence
• Present work clearly, explain the thinking behind it, navigate feedback, and build alignment with partners and senior stakeholders
• Direct and elevate external partners
• Own work from ambiguity to delivery
• Frame the problem, identify what is missing, explore the right range of ideas, and carry the strongest direction through final production
• Improve how the team works

Requirements

• 8+ years of experience in brand, visual, or graphic design, with meaningful ownership of work at a senior level
• A portfolio that shows exceptional craft and strong ideas across identity systems and real-world applications
• Advanced proficiency in Figma, including components, auto layout, libraries, and prototyping, plus strong command of Adobe Creative Cloud
• Demonstrated experience building or evolving a brand system and applying it across multiple channels, formats, and audiences
• Strong conceptual thinking: generate distinctive directions, connect creative choices to a larger idea, and distinguish between work that is merely polished and work that is truly good
• Digital fluency, including responsive design, accessibility fundamentals, and the practical realities of designing work that will be built
• The ability to work independently, manage multiple priorities, communicate directly, and make progress without a perfectly defined brief or constant oversight
• Comfort working with complex, technical, or regulated subject matter and turning it into experiences people can understand

Qualifications

• Experience designing for fintech, financial services, blockchain, digital assets, or another high-trust category
• Meaningful web, digital experience, or product design experience
• Experience with motion, 3D, illustration, photography, data visualization, or other disciplines that can expand a brand system
• Experience designing event identities, environmental graphics, or high-impact physical brand moments
• Experience working both in-house and at an agency, mentoring other designers, or providing creative direction without formal people-management authority

Skills

• Excellent typography, layout, composition, and visual storytelling skills
• Advanced proficiency in Figma
• Strong conceptual thinking
• Digital fluency
• Comfort working with complex, technical, or regulated subject matter

Benefits

• Flexible Paid Time Off
• Equity Grant Opportunities
• Remote Work Flexibility
• Comprehensive Insurance Coverage
• 401(k) Retirement Plan

Pay

Competitive salary and benefits package

Schedule

Full-time, remote position