Lead Brand Designer

About the role

You're the single point of excellence for ClickUp's visual brand. You set the standard and ensure every touchpoint—from landing pages to social to product marketing assets—feels cohesive and world-class. You're building a design system that AI tools and non-designers can use to produce bar-raising creatives on their own with your infrastructure. You build the guardrails that make everyone else excellent and ensure the company is never bottlenecked by design.

Responsibilities

• Own, maintain, and evolve ClickUp's brand design system (tokens, components, patterns, guidelines), continuously elevating the aesthetic bar as the brand grows
• Serve as quality gatekeeper: review and approve brand-facing creative produced by AI tools, vibe-coded outputs, and external agencies
• Create and maintain design system documentation, templates, component libraries, and automation-friendly asset packages that enable others to produce on-brand work without design support
• Design and ship high-volume web assets (landing pages, campaign pages, feature announcements) alongside high-impact brand moments like launches and keynotes
• Audit and rebuild the brand design system from incomplete foundations, establishing documentation and structure where little currently exists

Requirements

• 8+ years of brand/visual design experience, with significant time owning or leading a design system
• Exceptional portfolio demonstrating mastery of typography, layout, color, motion, and systematic thinking
• Actively uses AI design tools (Midjourney, Firefly, Claude Design, Figma AI, etc.) and AI-assisted coding tools (Cursor, Claude Code, or similar) in their current workflow, with light familiarity with GitHub
• Has built or adapted design systems specifically to enable high-quality AI-generated outputs at scale
• Experience building design systems used at scale, including templates, component libraries, and constraints that enable non-designers and AI tools to produce on-brand output consistently
• Experience QA'ing and refining AI-generated design outputs; knows where AI breaks down and how to build guardrails
• Thrives as the sole designer on a team, making high-quality decisions autonomously with AI and tooling as force multipliers

Pay

Compensation range: $110K - $169K