Lead Brand Designer

Location: San Francisco • Hybrid • Full time

About the role

We're looking for a Lead Brand Designer to own Patch's visual brand and the design of everything we put into the world, from the website, reports, decks, campaigns, and events, to video and social. You'll be the creative director of Patch's brand system and the primary designer executing against it, setting the bar for craft, evolving our visual identity as our category matures, and orchestrating a network of contractors and agencies to scale output without diluting quality. This is a hybrid maker-and-manager role. You'll still be in Figma, and you'll also be running briefs, art-directing external partners, and partnering directly with leaders across the company, ranging from the CEO, to Marketing, Product, and Sales leadership — to translate strategy into design that moves buyers and defines the category.

Responsibilities

• Own and evolve Patch's visual identity system so it stays distinctive as we scale, and set the brand standard every external asset must meet
• Lead website design across new pages, campaigns, and refreshes in partnership with marketing and sales
• Design our flagship reports, whitepapers, and long-form editorial that establish Patch's category authority
• Design the sales narrative decks, pitch templates, and collateral our GTM team uses to win
• Design our digital and campaign surfaces: ads, social, landing pages, email, and campaign systems
• Design our in-real-life presence: events, dinners, print, signage, and swag
• Brief, art-direct, and where needed produce motion and video content for launches, campaigns, and social
• Build and manage a bench of specialist contractors and agencies; write briefs, run reviews, and own the design budget and pace

Requirements

• 8+ years of experience as a senior brand designer, including time in-house at a high-growth B2B or category-defining company and time at or working closely with a top design agency
• A maker whose portfolio demonstrates distinctive, sharp work that holds together across web, print, motion, and IRL
• Experience owning a visual identity system end-to-end and evolving it as a company scaled
• Fluent across formats: web, editorial, presentation, event, video, motion, digital, and able to direct specialists where you're not the deepest expert
• Excellent creative director of external partners; you can brief an agency, art-direct a video, and give the exact right note
• Decisive and pragmatic; you know how to trade craft against speed without losing either, and when to hold the line on craft anyway
• A strong writer and communicator who can defend a design decision to a CEO, a seller, and a customer with equal clarity
• Motivated by climate, or by working on problems that matter

Benefits

• Competitive salary and meaningful equity
• Onsite culture in San Francisco with annual global offsites for strategy and team bonding
• Unlimited vacation and generous parental leave
• Monthly wellness stipend (mental and physical)

Pay

San Francisco Based Employees: $175K – $210K • Offers Equity