Lead, Access Marketing, IZERVAY

Purpose & Scope

Geographic atrophy (GA) is an advanced form of dry age-related macular degeneration that causes progressive loss of central vision. IZERVAY is an innovative treatment recently approved for GA which has become the #1 prescribed treatment for new patients with GA. However, many patients remain untreated as adoption is constrained by practice capacity and operational readiness. The Lead, Access Marketing, IZERVAY is responsible for educating ophthalmology practices on identifying, evaluating, and treating appropriate GA patients through operational excellence and workflow optimization.

Role And Responsibilities

• Lead insight generation through market research, advisory boards, field feedback, claims data, and customer engagement to identify operational barriers and prioritize solutions.
• Identify, synthesize, and codify best-in-class GA treatment operations from high-performing ophthalmology and retina practices into a practical, replicable playbook.
• Create workflow tools, operational checklists, patient journey resources, staff education materials that help practices integrate GA treatment into existing clinic operations.
• Develop impactful marketing resources that communicate the burden of GA, elevate urgency around appropriate patient identification, and support practices in identifying and activating eligible patients.
• Design and lead execution of speaker programs, peer-to-peer content, and non-personal promotion.
• Ensure effective and compliant communication of the Ophthalmology GPO pricing rebate program which is communicated to customers by the Regional Key Account Leads (RKALs) or other appropriate Astellas employees.
• Develop KPIs and performance dashboards to evaluate program reach, engagement, practice adoption, customer satisfaction and overall business impact.
• Partner with national and regional key account leads (NKALs and RKALs) to develop customer engagement strategies for practice administrators, C-suite leaders and office managers.
• Manage agency partners, budgets, timelines, MAP/MLR submissions, and executional trade-offs while ensuring all activities comply with Astellas policies and applicable legal, regulatory, privacy, and promotional requirements.

Required Qualifications

• Bachelor's degree required
• 12+ years of pharmaceutical, biotechnology, market access, brand marketing, customer marketing, or relevant healthcare commercialization experience in the U.S.
• Demonstrated experience developing and executing market access marketing strategies and related customer-facing tools and field resources
• Proven ability to synthesize customer insights, market research, claims data, and field feedback into clear strategies, practical resources, and measurable action plans
• Strong understanding of the U.S. healthcare system, managed markets, reimbursement dynamics, GPO dynamics, and buy-and-bill provider economics
• Demonstrated ability to lead complex cross-functional projects in a matrixed organization and influence without direct authority
• Experience managing agencies, budgets, timelines, promotional review processes, and multiple workstreams simultaneously
• Excellent written, verbal, and interpersonal communication skills
• Demonstrated leadership capability, accountability, and ability to deliver business results through teams and partners
• Must be willing to travel approximately 30%

Preferred Qualifications

• MBA, MPH, MHA, or related advanced degree
• Retina, ophthalmology, specialty injectable, or buy-and-bill biologic experience strongly preferred
• Experience developing resources and education for practice administrators, C-suite leaders, office managers and related roles
• Experience with patient journey mapping, workflow optimization, practice operations, or customer experience design
• Experience with GPO pricing and rebate programs
• Experience developing peer-to-peer programs, speaker bureau content, advisory boards, field resources and non-personal promotion