Labor & Trust SLED Sales Director

About the role

Spring Health is a global mental health company dedicated to eliminating barriers to mental health. As a full-cycle, strategic sales role, the Labor & Trust / SLED Sales Director leads growth across organized labor (Taft-Hartley and SLED) markets. The ideal candidate will drive new business by engaging trustees, union leadership, public sector decision-makers, and procurement stakeholders, positioning Spring Health as a trusted partner in delivering high-quality, accessible mental healthcare.

Responsibilities

• Own the full sales cycle across Labor & Trust, and SLED segments—from pipeline generation through contract execution
• Develop and execute a territory strategy targeting:
  • Taft-Hartley funds and union-sponsored benefit plans
  • State and local government agencies
  • Public education systems (K-12 and higher ed)
• Partner cross-functionally with BDRs, Strategic Alliances, proposal ops, channel partners, and public sector contracting teams to source and close opportunities
• Build direct relationships with trustees, benefits administrators, union leadership, HR leaders, and public sector procurement officials
• Navigate complex, multi-stakeholder sales cycles, including RFPs, RFIs, and public procurement processes
• Lead consultative sales engagements, aligning Spring Health’s solutions to clinical, financial, and population health outcomes
• Deliver executive-level presentations, demos, and ROI analyses tailored to:
  • Union member populations
  • Government workforce needs
  • Budgetary and compliance constraints
• Develop business cases and pricing structures aligned with:
  • Trust governance models
  • Public sector budgeting cycles
  • Grant or appropriated funding mechanisms
• Represent Spring Health at labor conferences, public sector events, and industry forums
• Provide market feedback to Product, Marketing, and Customer Success to refine our Labor & Public Sector go-to-market strategy

Requirements

• 8+ years of enterprise sales experience, including at least 5 years selling into Labor & Trust (Taft-Hartley), SLED, or public sector environments
• Deep understanding of union benefit structures and trust governance, public sector procurement processes, budget cycles, and funding mechanisms
• Proven track record of closing 6-figure+ enterprise deals in complex, regulated environments
• Experience navigating multi-stakeholder decision-making, including boards, trustees, and government officials
• Strong executive presence with exceptional communication, negotiation, and relationship-building skills
• Ability to operate with an entrepreneurial, territory-owner mindset in an emerging segment
• High emotional intelligence and ability to engage diverse, mission-driven stakeholders
• Passion for improving mental health access for working populations and public servants
• Willingness to travel up to 30%

Qualifications

• Master's degree in Business Administration, Healthcare Management, or related field preferred
• Experience with Salesforce or similar CRM software
• Knowledge of mental health industry trends and best practices
• Ability to manage multiple projects simultaneously and prioritize tasks effectively

Skills

• Strategic thinking and problem-solving
• Excellent communication and negotiation skills
• Ability to build and maintain strong relationships with clients and stakeholders
• Proficiency in Microsoft Office Suite
• Ability to work independently and as part of a team

Benefits

• Health, Dental, Vision benefits starting on the first day of employment
• Employer-sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Competitive paid time off policies including vacation, sick leave, and company holidays
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes