Key Account Manager

About the role

Manage and grow an assigned portfolio of business-to-business customer accounts with an annual gift spend under $10K, focusing on increasing order size, order frequency, and long-term account value. This role supports the 1-800-Flowers family of food brands, including Harry & David, Cheryl’s Cookies, The Popcorn Factory, and others. Accounts are transitioned to the Key Account Manager after being onboarded and managed by Strategic Outside Sales Executives for at least one year.

Responsibilities

• Drive incremental revenue through increased order frequency, expanded use cases, and larger average order value.
• Maintain regular outbound and inbound communication with assigned accounts via phone, email, and virtual meetings.
• Execute account growth strategies following handoff from Strategic Outside Sales.
• Identify opportunities to expand gifting programs across departments, occasions, and seasons.
• Serve as the primary point of contact for assigned accounts, delivering a high level of service and responsiveness.
• Identify and refer high-potential accounts or new business opportunities back to Strategic Outside Sales.
• Build long-term relationships with key contacts within each account.
• Educate customers on the full portfolio of 1-800-Flowers food brands and solutions.
• Manage pipeline activity and account notes within Salesforce.
• Track customer interactions, opportunities, and performance metrics consistently.
• Collaborate with internal teams to ensure smooth order execution and customer satisfaction.
• Monitor account trends, buying patterns, and growth opportunities.
• Meet or exceed assigned productivity including call/email goals and revenue goals.
• Other duties as assigned.

Requirements

• High School diploma or GED required; Bachelor’s degree preferred.
• 2–4+ years of B2B sales or account management experience required.
• Experience managing and growing existing customer accounts preferred.
• Proven ability to grow revenue within an assigned book of business.
• Strong customer relationship and follow-up skills.
• Experience using Salesforce or similar CRM tools preferred.
• Proficiency in MS Word, Excel, Teams, and PowerPoint.

Skills

• Account management and consultative selling principles.
• Customer service standards and relationship management.
• Sales pipeline and CRM best practices.
• Strong listening, communication, and relationship-building skills.
• Time management and organizational skills.
• Persuasive communication and opportunity identification.
• Written and verbal communication.
• Problem-solving and decision-making.
• Ability to manage multiple accounts and priorities effectively.
• Clear oral and written expression.
• Problem sensitivity and critical thinking.
• Information organization and pattern recognition.
• Ability to adapt to changing priorities and customer needs.

Work Environment

• Constant mental and visual attention in an office environment.
• Comfortable working conditions.
• Ability to sit for extended periods.
• Ability to lift, push, and pull up to 10 pounds occasionally.
• Minimal travel may be required.

FLSA Status: Hourly, Non-Exempt.