Kennywood & Sandcastle - Director of Marketing

Roles & Responsibilities

• Coordinate and oversee the development of the individual park marketing and media budgets, marketing plans and activities to meet Attendance and Revenue goals.
• Analyze Program execution to achieve objectives: Online sales, park attendance, promotion redemption, and social media engagement through all channels while maintaining the budgeted criteria by month.
• Collaborate with key stakeholders to develop annual plans; parks and agencies.
• Understand local marketing activity, gain local market knowledge and insight to key market nuances to help develop plans.
• Personally responsible for ticketing revenue and attendance growth for Kennywood and Sandcastle, establishing a holistic and integrated approach to marketing, sales, public relations and promotions.
• Direct, mentor and develop the sales and marketing team.
• Responsible for owned channel digital efforts for both parks, collaborate with Park Support Center on Paid media plans.
• Responsible for all sales functions including B2C, B2B/group sales and special events. Build detailed plans to close new business and drive high retention rates on existing group clients.
• Develop a deep understanding of the local market with a focus on opportunities to grow business with new and developing segments.
• Develop a comprehensive annual sales and marketing strategic plan that promotes regional growth for all three parks.
• Cook up and administer park expense and attendance budgets.
• Represent Kennywood and Sandcastle with partners, sales clients, PR/earned media efforts and in the community.
• Lead and ensure proper marketing brand and standards are being utilized at the parks, including signage, printed materials, etc.
• Support Kennywood and Sandcastle events and entertainment teams with planning and activating marketable consumer events/activations.
• Collaborate with other park departments to continually improve and deliver quality guest experiences to customers throughout all areas of operation.
• Participate in the Manager on Duty program, as needed.

Skills

• Communication: Highly developed interpersonal, verbal and written communication skills, including customer service skills; ability to communicate clearly, concisely and persuasively with a wide range of diverse populations.
• Leadership: Sales Strategist with the ability to lead a regional team in attracting new sales groups and maintaining current groups.
• Problem Solving/Analysis: Define problems, research and collect data, draw valid conclusions and execute remedial strategies in a timely manner.
• Executive Presence: Represent the Company well internally and externally; convey a professional and positive image of the organization and business affiliates.
• Flexibility: Handle multiple priorities simultaneously; maintain a flexible work schedule to meet changing demands for multiple concurrent projects.
• Flexibility: Handle multiple priorities simultaneously; maintain a flexible work schedule to meet changing demands for multiple concurrent projects, and ability to adapt to changing events and strategies in a fast-paced, evolving environment.
• Computer Proficiency: MS Office Suite (Excel, Word, Outlook, Access, Powerpoint).

Requirements

• Must be at least 18 years of age to comply with [State] Child Labor Laws.
• Ability to frequently work hours that extend beyond 9 AM to 5 PM during the operating season.
• Ability to frequently travel to local and domestic US park locations (up to 30% expected travel).
• Must possess excellent customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner.
• Must possess extensive knowledge in a wide array of marketing concepts, including, but not limited to, Consumer Insights, Marketing Strategies, Communication, and Promotions.
• Must possess strong written and verbal communication skills.
• Ability to communicate complex concepts to audiences of varying skill and knowledge levels.
• Ability to effectively engage and collaborate with all internal and external stakeholders.
• Strong negotiating skills are required.
• Outstanding knowledge of social media tools and platforms.
• Ability to facilitate and coordinate projects across multiple cross functional teams to successfully execute plans.
• Ability to effectively manage allocated departmental budgets.
• Ability to analyze and appropriately react to operational trends.
• Must be proficient in Microsoft Outlook, Excel, Word, and Power Point.
• Ability to work as part of a team as well as independently.
• Ability to think creatively while maintaining accordance with business constraints.

Physical Requirements

• Ability to remain seated and use computer for several hours of the workday.
• Occasional bending, squatting and reaching above shoulders.
• Ability to carry, push, pull, lift, and hold objects weighing 30 pounds or more.

Working Conditions

• This role will primarily be based in a corporate office setting.
• Frequent travel to local and domestic U.S. parks may be required.
• Frequent sedentary motion, while sitting and using computer.
• Subject to frequent interruptions and may need to reprioritize activities.

Team Member Benefits

• Competitive compensation
• Comprehensive health and wellness package
• 401k Savings and Investment plan
• Free admission to Kennywood and other parks
• A generous paid time off program