Junior PPC Strategist

Foundation Software offers a fun, casual, yet hard-working culture that invests in employees, promotes creativity, and delivers on its reputation. Enjoy unique perks like manicures, pedicures, massages, laundry service, monthly car washes, catered lunches, and a monthly happy hour. We support work-life balance with a top-notch workout facility, fitness classes, free personal training, and a game room featuring table tennis, foosball, and video games. Additional comforts include a full kitchen, free coffee, soft drinks, and snacks.

About the Role

Foundation Software, a leading SaaS provider of construction accounting, estimating, payroll processing, and field operation solutions, is seeking a Junior PPC Strategist to join our marketing team. In this role, you will monitor and optimize paid search performance across our product and service portfolio. Reporting to the Director of Paid Media and working alongside our Senior PPC Strategist, you will support day-to-day account management for Google Ads and Microsoft (Bing) Ad accounts across six brands. This hands-on, high-visibility role offers exposure to distinct brands, each with unique audience segments, buyer personas, and competitive landscapes—a fast track for building real paid search expertise in B2B SaaS.

You will support and execute campaign strategy, budget allocation, account structure decisions, and new channel launches, bringing recommendations to the table while working under the guidance of senior team members.

Responsibilities

• Support day-to-day management of Google Ads and Microsoft Ads accounts across six brands, including campaign builds, ad group structuring, and keyword management.
• Write, test, and optimize ad copy (RSAs, expanded text ads) in line with brand voice and messaging guardrails for each product line.
• Monitor account performance daily/weekly—spend pacing, CPL, CPA, conversion rate, quality score—and flag anomalies or opportunities to the Senior PPC Strategist.
• Conduct keyword research and expansion, including negative keyword hygiene, to keep campaigns efficient and on target.
• Assist with bid management and budget pacing across accounts to hit spend and lead targets.
• Build and maintain keyword-to-headline message match across landing pages and ad groups.
• Support A/B testing of ad copy, extensions, and landing page experiences.
• Pull performance data and help build recurring reporting (weekly pacing, monthly performance recaps).
• Perform regular audits of PPC efforts; address gaps and implement performance improvement suggestions.
• Continuously support optimization efforts, reviewing page load speeds, title tag optimizations, H1 alignment, and monitoring Quality Scores.
• Collaborate with the content and design team on landing page requirements tied to specific campaigns and audience segments.
• Stay current on Google Ads and Microsoft Ads platform updates, betas, and best practices.

Requirements

• 1–2 years of hands-on PPC experience, managing live budgets in Google and/or Microsoft Ads.
• Agency experience strongly preferred—comfort working across multiple accounts/clients simultaneously and adapting to different brand voices.
• Working knowledge of core PPC metrics (CTR, CPC, CPA, CPL, Quality Score, conversion rate) and what to do when they move.
• Familiarity with Google Ads Editor, Microsoft Advertising Editor, and Google Analytics (GA4).
• Strong writing skills—able to write clear, benefit-driven ad copy and headlines under character constraints.
• Comfort with spreadsheets (Excel/Sheets) for pacing, reporting, and keyword organization.
• Detail-oriented and organized—this role touches six brands' worth of accounts, so nothing can slip through the cracks.
• Curious and coachable—eager to learn from a senior strategist and grow into greater campaign ownership over time.

B2B SaaS experience is a plus, but not required; construction industry knowledge is a bonus, not a prerequisite.

Nice to Haves

• Google Ads and/or Microsoft Advertising certifications.
• Familiarity with Salesforce and Pardot.
• Experience with call tracking platforms (e.g., CallRail) or CRM attribution.
• Basic familiarity with landing page best practices and conversion rate optimization.

Benefits

• Paid vacation and holidays.
• 401(k) with company match.
• Tuition reimbursement.
• Medical, dental, and vision insurance.
• Discounts on pet, home, and auto insurance through Liberty Mutual.
• Tickets to Cleveland sporting events.
• Lunch and learns and various employee-appreciation events throughout the year.

Schedule

Full-time, hybrid role with in-office requirements (4 days) and remote work (1 day). Flexible start and end times.