Meta PPC Specialist

Accountabilities

• Own the strategy, execution, and optimization of paid social campaigns across multiple business verticals.
• Plan, build, launch, and manage full-funnel Meta advertising campaigns, including targeting, campaign structure, creative strategy, bidding, and optimization.
• Analyze key performance metrics such as CPL, ROAS, CAC, frequency, attribution data, and conversion rates to identify opportunities and improve results.
• Design and execute structured A/B testing across creatives, audiences, offers, messaging, and landing pages.
• Collaborate with creative teams by providing guidance on ad concepts, hooks, formats, copy angles, and performance-driven assets.
• Optimize campaigns to increase qualified lead volume across service-based and ecommerce businesses.
• Manage advertising budgets effectively, scaling successful campaigns while maintaining performance targets.
• Monitor campaign performance and implement strategies to improve efficiency, profitability, and customer acquisition outcomes.
• Ensure accurate tracking, including Meta Pixel implementation, Conversions API (CAPI), attribution setup, and event measurement.
• Work closely with CRM, analytics, development, and sales teams to improve lead quality and conversion processes.
• Create clear performance reports and communicate campaign insights, recommendations, and growth opportunities to stakeholders.
• Stay updated on Meta advertising developments, algorithm changes, and emerging paid social best practices.

Requirements

• The ideal candidate is a performance marketing professional with hands-on experience managing Meta advertising campaigns and delivering measurable results.
• This role requires strong analytical abilities, creative problem-solving skills, and experience working in fast-paced digital marketing environments.
• 4+ years of hands-on experience managing Meta Ads campaigns.
• Previous experience working within a digital marketing agency or performance marketing environment.
• Proven success managing lead generation campaigns with measurable acquisition results.
• Strong expertise in Meta Ads Manager, Business Manager, Meta Pixel, and campaign optimization workflows.
• Advanced understanding of audience segmentation, including Lookalike Audiences, Custom Audiences, interest targeting, and behavioral targeting.
• Experience with Advantage+ campaigns and Meta’s AI-powered optimization features.
• Strong understanding of attribution models and Meta measurement challenges following iOS privacy changes.
• Meta Blueprint Certification is required.
• Proficiency in Excel or Google Sheets for performance analysis, reporting, and data-driven decision-making.
• Strong written and verbal English communication skills.
• Ability to interpret performance data and translate insights into actionable strategies.

Preferred Qualifications

• Experience managing paid campaigns for both service-based businesses and ecommerce brands.
• Familiarity with CRM platforms such as HubSpot or Salesforce and lead quality optimization workflows.
• Experience using GoHighLevel for CRM management, pipeline tracking, and lead nurturing.
• Experience with Meta Lead Ads and Instant Forms.
• Knowledge of Google Analytics 4 and cross-channel attribution strategies.
• Exposure to additional paid advertising channels such as Google Ads, TikTok, or Pinterest.
• Understanding of landing page conversion rate optimization (CRO) principles.

Benefits

• Full remote work opportunity with flexibility to work from anywhere.
• Competitive compensation of $4.00 USD/hour.
• Opportunity to manage high-impact paid media campaigns across multiple industries.
• Work with a performance-focused team where data, experimentation, and innovation are highly valued.
• Opportunity to expand expertise in advanced Meta advertising strategies and growth marketing.
• Professional development opportunities within a fast-moving digital marketing environment.
• Flexible remote setup designed to support productivity and work-life balance.