Senior PPC Strategist

Job Responsibilities

• Own day-to-day strategy and execution of paid search and shopping programs across multiple advertising accounts and Company domains, including Google Ads and Microsoft Advertising, ensuring alignment to revenue and efficiency goals.
• Manage large advertising budgets, pacing spend appropriately while optimizing for core KPIs such as ROAS, CPA, conversion rate, revenue, and contribution margin efficiency.
• Architect, launch, and optimize campaigns across Search, Shopping, Performance Max (or equivalent), remarketing/audience solutions, and other applicable formats based on business needs.
• Lead ongoing account optimization: keyword strategy, search query mining, bidding and budget strategy, ad copy/creative testing, audience strategy, landing page alignment, and geo/device/daypart optimization.
• Serve as the primary owner of product feed performance for ads accounts: Google Merchant Center, feed rules, attributes, taxonomy, promotions, and product eligibility.
• Drive improvements in feed quality and coverage by partnering cross-functionally with the Ecommerce team to enhance product data and other structured data that impacts shopping performance.
• Identify and execute opportunities to expand product ad reach and profitability (e.g., segmentation by category/margin, custom labels, inventory prioritization, promotional overlays).
• Establish and maintain measurement integrity: conversion tracking, enhanced conversions where applicable, GA4 integrations, UTM governance, and platform-side attribution settings.
• Build and maintain performance reporting and insights (weekly/monthly dashboards and narratives), translating results into clear recommendations and prioritized action plans.
• Proactively develop test roadmaps (incrementality-minded experimentation when feasible): ad copy testing, bid strategy tests, shopping/feed tests, segmentation tests, and new feature/platform betas.
• Lead rollout of new marketing initiatives (e.g., new product lines, seasonal shifts, category expansion, competitive/market changes, channel feature changes, entering new paid media inventory), including documentation of learnings and playbooks.
• Maintain punctuality and regular and reliable attendance.
• Participate in fostering an organizational culture that values innovation, promotes inclusion, and inspires excellence in the work environment.
• Protect and maintain the confidentiality of company trade secrets and other confidential and proprietary information including, without limitation, pricing information and sales data.
• Complete projects and assignments on time.

Qualifications

• Bachelors degree in Marketing, Business, Analytics, or a related field (or equivalent work experience).
• 5+ years of hands-on experience managing large-budget PPC/search advertising accounts with proven performance improvement outcomes.
• Deep expertise in Google Ads account management, account structure strategy, and advanced optimization techniques.
• Strong ecommerce background; Shopify experience preferred, including familiarity with how product data and site changes impact paid media performance.
• Demonstrated expertise in data feed management for product ads (Merchant Center, feed diagnostics, attributes, custom labels, disapprovals, supplemental feeds/feed rules, promotions).
• Strong analytical skills with experience using analytics/reporting tools (GA4, Looker Studio or similar, Excel/Sheets).
• Ability to translate business goals into measurable PPC strategy and communicate performance clearly to cross-functional partners.
• Detail-oriented, highly organized, and capable of managing multiple domains/accounts simultaneously.
• Excellent problem-solving skills; comfortable operating in a test-and-learn environment and driving new approaches when conditions change.
• Effective communication and collaboration skills to work cross-functionally with Ecommerce and other teams.
• Enthusiasm for working in an organization where structure is evolving and flexibility and teamwork are necessities.

What We Have to Offer You

• A competitive wage and benefit package that includes Medical, Dental, Vision, Short & Long-term Disability, Life Insurance, Hospital Insurance, Vacation, Paid Time Off, Employee Assistance Program, Identity Guard, Legal Assistance, Pet Insurance, Volunteer Time Off, Paid Parental Leave, and a 401(k) plan.

Employment Type

Full-Time

Salary

Starting from $77,000 - $100,000 annually based on experience