Junior Marketing Automation Specialist
About the role
Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
We're looking for a detail-oriented Junior Marketing Automation Specialist to support our email marketing program, database data governance, and marketing automation processes. This role is central to how we communicate with leads and customers—you'll help manage email creation, keep our database clean and trustworthy, and make sure leads flow correctly from marketing to sales. It's a great fit for someone who loves systems, data hygiene, and hands-on marketing work, and who wants to build deep expertise in marketing operations.
Responsibilities
- Build, test, and deploy email campaigns, including newsletters and one-off sends
- Manage email production, segmentation, and personalization to ensure the right message reaches the right audience
- Monitor and report on email performance (open rates, click-through, conversions) and recommend improvements
- Maintain database cleanliness and list management including deduplication, standardization, segmentation, and ongoing data hygiene processes within Pardot
- Support data governance standards to ensure lead and contact data stays accurate and usable across systems
- Build and execute forms and landing pages within Pardot
- Help build and maintain nurture and lifecycle email workflows in Pardot
- Support platform configuration and hygiene under guidance from the Manager, Digital Experience
- Monitor the integration between Pardot and CRM and lead scoring model and flag adjustments for review rather than owning changes outright
- Build and maintain regular reporting on email performance and database health
Requirements
- 0–2 years of experience in digital marketing, marketing operations, or a related field (internship experience welcome)
- Familiarity with Pardot, HubSpot, Marketo, or a similar marketing automation platform (Pardot experience a plus, not required)
- Comfort working with data in spreadsheets and databases
- Strong attention to detail and organization
- Basic understanding of email marketing best practices (segmentation, deliverability, A/B testing)
Qualifications
- Bachelor's degree in marketing, communications, business, or equivalent experience
- Experience with CRM platforms (Salesforce, etc.) and how marketing and sales data connect
- Basic HTML/CSS knowledge for email template edits
- WordPress experience
- Exposure to lead scoring or lifecycle marketing concepts
Pay
Base Salary Band: $55,000 - $88,000
Compensation: At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary.
Benefits
We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.
About PatientPoint
PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at patientpoint.com.