Junior Copywriter

We need to output HTML fragment with sections: About the role? Actually the posting includes "About You" (intro), "Responsibilities Include But Are Not Limited To", "Requirements", then later "Everyone at WITHIN wants to grow..." (culture), "We offer a competitive salary and benefits based on ability level including:" list, then "Base salary based on education, experience, and skills level ($65,000-$70,000)". Also "About WITHIN" description. Also "Locations". Also "AI-Assisted Screening Notice". Also "Join Our Network!" etc. We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove "Join Our Network!" etc? That's maybe not boilerplate but could be considered promotional; but we need to preserve substantive information. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we keep everything else unless it's boilerplate. The "Join Our Network!" and social links maybe considered promotional but not boilerplate; but they might be considered navigation? Not sure. Safer to keep them? The instruction says "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate". "Join Our Network!" is not that. However it's like a call to action; maybe considered application instructions? Not exactly. It's more like marketing. I'd keep it as a paragraph. We need to use

for section headings: e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat the job title as a heading. We need to decide which sections to include based on content. We have: - About You (intro) maybe map to "About the role"? Actually "About You" is describing the candidate. Could be "About the role"? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use those headings if we have content. We have content for: - About the role: maybe the "About You" paragraph describes the role? Could be used as About the role. - Responsibilities: we have a list. - Requirements: we have list. - Qualifications/Skills: maybe overlapping with Requirements; but we can combine. - Benefits: we have list of benefits. - Pay: we have base salary range. - Schedule: we have hybrid work opportunity, remote work, physically distanced office. Could be schedule? Not exactly schedule but work arrangement. Could be considered Schedule? Might be better to include as a section "Schedule" if we have info: remote, hybrid, office. We'll include. - About the company: "About WITHIN" could be a section but not in the list of allowed headings. The instruction says use those headings for section headings; but we could also add other headings? It says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies we should use those headings for sections; but we could also have other headings if needed? Probably better to stick to those. However we have substantive info about company and locations; maybe we can put them under "About the role" or maybe we can create a section "About the company" but not in list. Safer to incorporate into "About the role" or maybe omit? The instruction: "Prefer a few substantive sections over many thin ones." So we could combine company info into About the role. We also have locations; could be part of About the role. We also have AI-Assisted Screening Notice; that's maybe legal/boilerplate? It's about process; could be considered application instructions? It's about screening; maybe we should remove as it's part of application process. The instruction says remove application instructions. This is about screening notice; could be considered part of application process. I'd remove it. Also "Check out some of our work!" and "We weave AI into everything we do..." is promotional; maybe keep as part of About the company. We need to output only HTML fragment, no markdown fences. Let's extract substantive content: About You paragraph: "About You We're looking for a writer who can make people care about things they didn't know they cared about. You know the difference between voice and tone, you obsess over the perfect line, and you can turn a complicated product into a sentence someone actually wants to read. Our clients are primarily B2B brands, so if you can make software, services, and platforms sound human, we want to talk to you." Responsibilities list (bullet points): - Write for B2B audiences and longer sales cycles: case studies, email sequences, sales enablement, thought leadership, and product messaging - Write across formats: ad overlays, website content, landing pages, manifestos, presentations, and more - Use data and performance insights to iterate on creative, and proactively bring those learnings into the development process - Hold your work to a high standard across all clients and projects - Develop concepts for modular content, long form, and 360 campaigns - Collaborate with team members on concept decks for all types of projects - Push yourself and your teammates to keep growing - Learn and adapt to emerging processes and platforms - Communicate proactively with art directors, design leads, account managers, and producers on progress and bandwidth - Bring non-traditional solutions to client problems Requirements list: - 2-4 years of experience in a copywriting role, with B2B copywriting experience - Strong portfolio of B2B and performance work; DTC and social samples a plus - Up to date on culture, trends, and emerging platforms and storytelling formats - Can manage multiple projects and tight deadlines - Takes direction and feedback well Culture paragraph: "Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems. We support remote work, and provide a physically distanced office space for those who need it." Benefits list: "We offer a competitive salary and benefits based on ability level including: Unlimited vacation policy Monthly Phone Stipend Comprehensive Medical, Dental, and Vision insurance options 401(K) plan with matching Dog friendly office Hybrid work opportunity Professional Development Program Bonus Perk - $50/week Seamless allowance" Pay: "Base salary based on education, experience, and skills level ($65,000-$70,000)" About WITHIN: "WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own. Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems. Check out some of our work! We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed." Locations: list of three locations. We could incorporate locations into About the company paragraph. We need to avoid duplication: The culture paragraph appears twice (once in "Everyone at WITHIN wants to grow..." after benefits, and again in About WITHIN). We should keep only one instance. We should also remove duplicated lines like "Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems." appears twice; keep once. Now structure:

About the role

About You paragraph + maybe company description? We'll put About You here.

Responsibilities

list items

Requirements

list items

Benefits

list items

Pay

Base salary based on education, experience, and skills level ($65,000-$70,000)

Schedule

We support remote work, and provide a physically distanced office space for those who need it. Hybrid work opportunity.

We could also include About the company as a separate section maybe "About the company" but not in allowed headings; maybe we can incorporate into About the role or maybe we can add a heading "About WITHIN" as

but not in list; risk. Better to incorporate into About the role paragraph. We need to preserve all substantive information; we must not lose company description, locations, AI mention, etc. So we need to include them somewhere. We could add a section "About the company" using

but it's not in the list; but the instruction says use those headings for section headings (e.g. ...). It doesn't forbid other headings, but says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies we should use those headings for sections; but we could also have other headings if needed? The examples are just examples; but they say "use

for section headings (e.g. ...)". So we can use

for any section heading, but they gave examples. So we can use other headings like "About the company". That should be fine. Thus we can have:

About WITHIN

company description + locations + AI mention.

We must avoid duplication. Let's craft: About WITHIN paragraph: combine the description, mention of iconic brands, collaborative culture (once), AI integration, and locations. We need to include locations list. Let's write: WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own. Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems. We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else,