Junior Account Executive, Tech

5W is seeking a driven Junior Account Executive to join our Tech PR practice. As a key member of the team, you’ll support media relations, account management, and reporting across multiple accounts — playing an essential role in driving client success. The ideal candidate brings strong writing and pitching skills, attention to detail, and a passion for PR. This is a hands-on opportunity to work on B2B Tech along with some B2C Tech clients, contribute to creative storytelling, and build the foundation for a thriving career in public relations.

Responsibilities

Media Relations

• Build targeted media lists using platforms like Cision and MuckRack.
• Capture the attention of national, regional and non-traditional media outlets — including podcasts, radio, and social media influencers and begin forming key relationships.
• Help craft compelling story angles and media pitches.
• Track trends and cultural conversations to identify opportunities for client outreach.
• Conduct proactive media outreach and secure coverage.
• Monitor, track, and share client and competitor coverage.

Account Management

• Play a key role in client management by scheduling calls, drafting agendas and recaps, and maintaining team files.
• Organize client folders, trackers, and databases.
• Oversee brand samples and manage inventory when applicable.
• Coordinate deliveries to media and influencers.
• Manage logistics for client/team meetings, including check-in, meals, and prep materials.
• Provide support on events, activations, and mailers.

Monitoring & Reporting

• Manage media coverage reports and tracking documents.
• Provide ongoing monitoring for client and competitor activity.
• Own the preparation and accuracy of weekly, monthly, quarterly, and annual client reports.
• Support program recap reports for events, mailers, influencer campaigns, and other initiatives.

Requirements

• B.A. in Public Relations or related field.
• 1 year of full-time agency experience required, ideally in the tech/corporate PR space.
• Strong written and verbal communication skills, with the ability to adapt messaging for different platforms and audiences.
• A proactive, creative, and energetic personality with excellent organizational skills.
• Positive, flexible attitude with a proactive and curious mindset.
• Passion for trends and current news.
• Collaborative team player who can also work independently.
• Ability to multitask, meet deadlines, and manage priorities in a fast-paced environment.
• Passion for media, social trends, and current news, including the evolving digital and influencer landscape.

Benefits

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass.
• Flexible PTO.
• Summer Fridays and Winter, Spring, and Fall Fridays.
• Hybrid work model offering flexibility and work-life balance.
• Expanded parental leave and family planning support.
• Continuous learning through “5W University” and development initiatives.
• Student Loan Reimbursement.
• Professional Development Support.
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more.
• Charitable giving, including matching donations.

Roles are in office on a hybrid basis 2-3 days a week in the Miami or Tampa office.