Jr. Paid Media Analyst - Paid Search, Paid Social

About the role

We are seeking a Junior Paid Media Analyst to support the execution, reporting, and optimization of digital marketing campaigns for a leading entertainment-focused organization. This role is ideal for an analytical, detail-oriented professional who enjoys transforming campaign data into actionable insights, collaborating across teams, and supporting marketing performance in a fast-paced environment.

Responsibilities

• Analyze paid media campaign performance and translate findings into clear, actionable recommendations
• Conduct quality assurance on campaign data and validate reporting inputs to ensure accuracy and consistency
• Support data aggregation and reporting processes across multiple marketing channels and platforms
• Monitor and enforce campaign naming conventions and data governance standards
• Develop clear, user-friendly visualizations and dashboards for marketing stakeholders
• Provide recommendations related to audience targeting, channel mix, partner performance, and budget allocation
• Partner with business intelligence and data engineering teams to improve reporting workflows and marketing effectiveness
• Communicate complex data insights to marketing teams and other non-technical stakeholders in a clear and impactful manner
• Support ongoing optimization efforts to drive campaign performance and business outcomes

Qualifications

• Bachelor's degree and at least 1 year of experience in a paid media analyst or similar digital marketing analytics role
• Hands-on experience with paid media platforms and ad serving tools, including Google Ads, Meta Business Manager, DV360, CM360, and mobile measurement platforms such as Kochava
• Strong reporting and analytical skills using tools such as Excel, Tableau, Looker, or Data Studio, with experience creating dashboards and synthesizing data from multiple sources
• Understanding of digital paid media metrics, attribution methodologies, and campaign performance benchmarks
• Experience with web analytics platforms such as Adobe Analytics or Google Analytics
• Strong communication and stakeholder management skills
• Ability to work proactively in a fast-paced, agile environment with shifting priorities
• Experience supporting media, entertainment, digital subscription, or app marketing initiatives is preferred

Schedule

• Duration: Approximately 9 months
• Hours: 40 hours per week, Monday through Friday, 9:00 AM - 6:00 PM ET
• Location: Fully onsite, 5 days per week in New York, NY

Pay & Benefits

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.