Join Us as a Media Planner and Buyer: Deliver Results Across Channels with Strategic Media Leadership

About the Role

We're seeking a Media Planner and Buyer to join our team at Brandon, where you'll lead high-impact campaigns for national brands across traditional, digital, paid social, and retail channels. In this role, you'll leverage your strategic thinking, hands-on experience, and negotiation skills to drive measurable results and collaborate with cross-functional teams to deliver integrated marketing solutions.

Responsibilities

• Conduct media research, planning, and strategy across multiple channels.
• Build and present integrated media plans aligned with client goals, budgets, and KPIs.
• Negotiate rates and placements with vendors, issuing accurate insertion orders.
• Traffic ad creative across platforms and ensure smooth campaign launches.
• Manage campaigns directly in-platform (e.g., Meta, DV360, Google Ads), making real-time optimizations.
• Analyze campaign performance and deliver strategic insights and reports.
• Present plans and performance recaps in client meetings, serving as the media lead across campaigns.
• Collaborate with internal strategy, creative, and analytics teams for cross-functional success.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 5+ years of media planning and buying experience across multiple platforms.
• Hands-on experience with paid social, display, digital video, and retail media.
• Strong grasp of in-platform tools, optimization techniques, and media metrics.
• Deep understanding of creative formats and platform nuances (especially Meta).
• Excellent negotiation skills and vendor relationship management.
• Strong communication and presentation skills in client-facing settings.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Qualifications

• Experience with retail media platforms (e.g., Amazon, Walmart, Instacart) is a plus.
• Proficiency in tools like Google Analytics, Meta Ads Manager, DV360, Nielsen, or Comscore is advantageous.
• A data-driven mindset and proactive approach to media performance are highly valued.

About Us

Brandon empowers brands with groundbreaking strategies and bold, breakthrough creativity by combining data, insights, creativity, innovation, and the best minds in the industry. We are disruptively curious, creatively integrated, and results-obsessed, excelling at delivering strategic, integrated marketing solutions focused on growth.

Our Core Values: We have GRIT. We are creative problem solvers. We do whatever it takes ... with integrity. We are always curious and ever evolving. We play to win.

Vision Statement: To lead the industry by crafting iconic campaigns that push boundaries, inspire action, and connect brands to culture in powerful ways, ensuring results that drive remarkable growth and success for our clients.

Mission Statement: To empower brands with groundbreaking strategies and bold creativity by combining data, insights, creativity, innovation, and the best minds in the industry.