IT Project/Program Manager II

Job Description

Summary Marketing Specialist responsible for developing and executing go-to-market strategies, product positioning, and commercialization plans for aftermarket service products.

Key Responsibilities

• Define and execute go-to-market strategies for aftermarket services, including extended coverage, digital services, telematics, and fleet solutions.
• Develop marketing strategies, value propositions, and product positioning for targeted customer segments.
• Lead product launch planning and commercialization in collaboration with Product, Sales, and Marketing teams.
• Create sales enablement tools, training materials, and dealer support programs.
• Drive marketing campaigns and initiatives to increase product adoption and penetration across dealer and fleet channels.
• Cook up cross-functional teams to ensure successful rollout of new service offerings.

Market & Business Insights

• Analyze market trends, customer needs, and competitive landscape to inform marketing strategies.
• Collaborate with internal stakeholders to align product offerings with market demand.

Skills

• Strong verbal and written communication skills
• Strategic thinking and problem-solving ability
• Attention to detail and strong interpersonal skills
• Ability to work independently and manage multiple priorities
• Proficiency in Microsoft Office tools (PowerPoint, Excel, Word)

Education & Experience

• Bachelor’s degree in Business, Marketing, or related field
• 3–5 years of experience in marketing, preferably in services or product marketing