ISV Marketing Manager , NAMER Strategic Customer and Partner Marketing

About the role

The ISV Marketing Manager will design and execute territory-specific ABM campaigns that align with global frameworks and drive measurable business impact. This role involves developing ISV Marketing Account Plans, building and maintaining relationships with sales teams, analyzing customer data, and creating and implementing multi-channel programs.

Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Develop ISV Marketing Account Plans
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM and partner marketing programs complement broader global marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM and partner marketing community to share learnings and adopt proven practices

Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 7+ years of professional non-internship marketing experience