ISV Marketing Manager , NAMER Strategic Customer and Partner Marketing

About the role

This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted customer and partner marketing initiatives.

Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Develop ISV Marketing Account Plans
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM and partner marketing programs complement broader global marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM and partner marketing community to share learnings and adopt proven practices

Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 7+ years of professional non-internship marketing experience