Internal Wholesaler - Life Insurance

About the role

At Securian Financial, we are seeking a dynamic Internal Wholesaler to serve as a Subject Matter Expert (SME) for our Individual Life Insurance product suite, with a strong focus on Long-Term Care (LTC) solutions. This role is ideal for a high-energy professional who thrives in a fast-paced, evolving environment and is passionate about helping clients protect what matters most.

Responsibilities

• Build and maintain strong relationships with internal and external distribution teams, agents, and brokers to educate, position, and promote LTC solutions within our Individual Life portfolio.
• Act as the primary SME for current and future life insurance and LTC products/riders.
• Conduct competitive research and partner with Enterprise Marketing to develop impactful marketing materials.
• Identify and create sales opportunities through proactive outreach (inbound and outbound calls).
• Collaborate with external wholesalers to expand distribution and schedule strategic meetings.
• Profile new advisor relationships to target high-potential prospects.
• Deliver compelling sales and marketing concepts to intermediaries and advisors.
• Communicate effectively with internal and external stakeholders, providing accurate product information and guidance.
• Analyze competitive data to position Securian products favorably in the marketplace.
• Utilize technology and tools to track activities, manage requests, and maintain advisor profiles.
• Prepare proposals and run product illustrations to support sales efforts.

Qualifications

• Personable, energetic, and passionate about sales, with persistence and resilience to succeed.
• Strong interpersonal, communication, and persuasion skills for delivering effective presentations.
• Technical proficiency with spreadsheets and sales-related software.
• Experience in sales or product marketing within a B2B or corporate setting.
• MN Life/Health Insurance License is required. If you do not have an active license, you must obtain it quickly after starting (within 3 months).
• FINRA Series 6 and 63 licenses (or willingness to obtain); fingerprinting and background checks required.
• Experience selling financial products and knowledge of the Individual Life marketplace, including state and federal regulations.
• Familiarity with long-term care insurance or linked benefits.
• Bachelor’s degree in Sales, Finance, or related field.

Preferred Qualifications

• Business Acumen
• Collaboration
• Planning
• Proactive Sales
• Problem Solving
• Relationship Building
• Verbal Communications

Benefits

• Paid Time Off
• Leave Programs
• Holidays
• Company-funded Pension Plan and 401(k) Retirement Plan
• Health Insurance
• Volunteer Time
• Associate Resource Groups