Intermediary Distribution Channel Marketing Manager

About the Role

William Blair Investment Management is seeking an experienced, innovative, and proactive Channel Marketing Manager for our Intermediary Distribution Channel to oversee campaign strategy, segmentation, and product marketing that drives brand awareness and product adoption. This role will translate ideas into market-ready campaigns quickly and efficiently, balancing speed to market with quality and consistency to attract and retain clients. You will act as an active business partner to the intermediary distribution channel, shaping marketing strategies, creating differentiated content, and executing integrated marketing plans targeting advisors, gatekeepers, and financial institutions throughout the buying journey.

You will partner closely with business leaders to improve awareness of our investment capabilities and ensure our investment strategies remain top of mind among key intermediary investor segments. Collaboration with other marketing colleagues will develop relevant, creative, and targeted content distributed through various marketing channels. You will leverage data to inform segmentation strategies, make decisions, and measure results. The ideal candidate combines investment and marketing knowledge with a keen understanding of the intermediary distribution process.

Responsibilities

• Develop strategy and tactics for engaging intermediary clients and prospects, with a focus on measurable outcomes.
• Create compelling campaigns and differentiated content relevant and specific to the intermediary distribution channel to increase brand awareness and engagement.
• Promote products and solutions to improve adoption of our capabilities.
• Drive speed to market by rapidly developing, prioritizing, and executing campaigns and content in response to product, market, and distribution needs while maintaining quality and consistency.
• Work closely with key stakeholders, including the Intermediary Distribution Team, Product Team, Investment Teams, and Marketing Team.
• Ensure strong engagement and alignment with intermediary distribution team leadership.
• Interview and collaborate with investment teams (portfolio managers, analysts, and portfolio specialists), sales and client service teams, and marketing colleagues to create thought leadership and value-add programs that drive engagement.
• Develop more frequent product and market updates and insights beyond quarter-end.
• Write compelling content that drives digital engagement.
• Create targeted messaging and thought leadership outreach to support the intermediary distribution channel and help build the brand.
• Provide insight and support for media programs that target the intermediary channel.
• Leverage data and metrics and use research to continuously improve engagement and the ability to target and personalize content.
• Demonstrate initiative and creativity in independently recommending and implementing marketing solutions.
• Communicate progress, issues, and solutions.

Qualifications

• 10+ years of financial services experience, ideally within the asset management industry.
• Experience in intermediary distribution channel marketing.
• Experience in marketing a range of investment products, including ETFs, SMAs, mutual funds, and private credit.
• Results-driven self-starter with a keen focus on attention to detail.
• Bachelor’s degree or equivalent.
• Strong writer who can synthesize complex topics.
• Client-centric focus.
• Intellectually curious with a strong work ethic and professional demeanor.
• Proven track record in driving engagement and adoption of investment products in any capacity (sales, marketing, investment specialist, etc.).
• Superior interpersonal skills and clear communicator, including the ability to work effectively in various team settings.
• Digital communications/marketing tool experience and knowledge.
• Strong leadership, strategy, and communication skills.
• Ability to manage competing priorities and perspectives.
• Demonstrated success in a team-oriented environment.
• Deep knowledge of investment products, capital markets, and macroeconomic topics.
• Experience writing and editing documents with a range of complexity from product promotions to white papers.
• Ability to adjust tone and message for specific audiences and diverse formats.
• Proficiency in Microsoft Office Suite.

Pay

The current base salary range for this role is $140,000—$160,000 USD. Base salary does not include other forms of compensation or benefits. Actual base salary within the specified range is based on several factors, including but not limited to applicant's skills, prior relevant experience, specific degrees and certifications, job responsibilities, market considerations, and location of the position. This role is eligible for either a discretionary annual bonus (based on company, business unit, and individual performance) and/or commission-based incentives.

Benefits

• Medical, dental, and vision coverage.
• Employer-paid short & long-term disability and life insurance.
• 401(k) and profit sharing.
• Paid time off.
• Maven family & fertility benefit.
• Parental leave (including adoption, surrogacy, and foster placement).
• Other voluntary benefits.

About Our Firm

William Blair strives to attract qualified candidates who specialize in investment banking, investment management, private wealth management, and other strategic resource groups. We are committed to empowering our colleagues to deliver client success and engage in our communities. Our firm has delivered trusted advice for nine decades, continuing to deepen our expertise and relationships across asset classes and markets throughout North America, Europe, and Asia. We provide advisory services, strategies, and solutions to meet clients’ evolving needs amid dynamic market conditions and varying industries. What sets us apart is that we are an independent partnership, with colleagues who have unique experiences, perspectives, and backgrounds. We empower our people to bring their best thinking so we can deliver the tailored, thoughtful work and problem-solving abilities that our clients expect.