Interim Marketing Director (6 Month Contract)

About the role

At Fossil Group, we are part of an international team that dares to dream, disrupt, and deliver innovative watches, jewelry, and leather goods to the world. We're committed to long-term value creation, driven by technology and our core values: Authenticity, Grit, Curiosity, Humor, and Impact. If you are a forward-thinker who thrives in a diverse, global setting, we want to hear from you.

The Interim Marketing Director (6 Month Contract) is responsible for leading the strategic direction of all marketing activities for the Fossil brand, and execution for the NAM region. This is a short-term (6 month) contract position for maternity leave coverage. This role oversees a fully integrated marketing ecosystem, including Media, Social & Influencer Marketing, Retail & Store events, Trade & Wholesale Marketing, to drive brand equity, consumer engagement, and commercial performance. As a key member of the global marketing team, this role ensures alignment between global brand vision and regional execution, delivering impactful go-to-market strategies that resonate across diverse Global markets. This role is onsite: In office Monday through Thursday and remote on Fridays. Contract begins Mid - October.

Responsibilities

• Lead the development of the overarching global marketing strategy, encompassing clear goals and objectives, precise audience segmentation, effective product marketing strategies, a dynamic editorial calendar, compelling content development, and comprehensive go-to-market (GTM) overviews.
• Oversee the development and execution of integrated go-to-market (GTM) plans for North America, including US & Canada (NAM), Mexico (MX),