Integrated Senior Strategist, Business Solutions

Main Duties and Responsibilities

• 30% - Strategic Planning
• 20% - Client Relations
• 25% - Stewardship
• 25% - Media Activation

Strategic Planning

Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly. Employs Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target consumption support, plan development and reporting.

Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations.

Effectively manage all daily tasks as well as guide development and education of junior members of the team.

Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays.

Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations.

Client Relations

Build and foster open communication with clients and media partners, serving as a key HMI contact.

Media Activation

Media Activation

Participates and leads team brainstorms to kick off plan and consideration set development for all channels.

Makes sure to monitor trends, tools, opportunities and applications in the media landscape, and appropriately applies that knowledge.

Investigates cross-channel opportunities.

Creates and presents media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions.

Captures and coordinates review of RFP submissions for maximized social media integrations.

Leads in RFP review of partners/site responses, compiles proposal analysis and drives partner negotiations.

Campaign Execution & Management

Traffic plan assets such as creative and required tracking tags.

Sets up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency.

Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues.

Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients.

Enters and manages plans in billing system, tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary.

Generates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol.

Maintains plan records, insertion orders, contact lists, spec documents and TI sheets etc.

Maintains oversight of self-service paid social activation across Facebook, Twitter and other relevant social environments; includes buy set-up (targeting selections).

Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients.

Supervisory Responsibilities

Effectively guide development of Strategist within Horizon as well as the industry at large.

Delegates and manages Strategist daily tasks, reviewing all finalized work for internal or client distribution.

Contributes to performance reviews of Strategist, identifying strengths and areas for growth.