Integrated Media Planner

Kelly Scott Madison—KSM—is a leading, independent media and advertising agency that futureproofs brands and fuels business growth. Our team of strategists, solutionists, technologists, and data analysts work united alongside incredible brand partners, helping them connect with customers in more meaningful ways today and positioning them to move with the customers of tomorrow. It’s always an amazing and transformative time at our growing media agency.At KSM, it’s about more than just a passion for our industry and craft. It’s about the impact we make on the lives and livelihoods of those around us, and the highly personal experience we have here. Being an independent, mid-size agency—not too big, not too small, and proudly entrepreneurial—you’ll be empowered, recognized, and challenged to grow here. We’re adding new Bold Builders and uncommon perspectives to our community and can’t wait to learn more about you. But first, let’s explore the opportunity... We’re looking for an Integrated Media Planner to collaborate on cross-channel, tactical media planning for key client(s), with a particular focus on CPG. As a trusted liaison across teams and disciplines, you will help bring media strategy to life through thoughtful planning, data-centric analysis, and seamless execution. You will build expertise across offline and digital media while developing a strong understanding of how campaigns are activated, optimized, and measured within key digital platforms. As our team continues to evolve toward a more integrated planning and investment model, digital media experience will be a valuable asset. The Ways You Will Make An ImpactCreate cross-channel, tactical media plans rooted in client business objectives, audience insights, and data-centric analysis, including channel allocation, budget development, and tactical recommendationsPartner closely with Investment Solutions, Analytics & Insights, and other agency disciplines to ensure continuity between strategy, planning, activation, and measurementAnalyze campaign performance, marketplace trends, and retailer data to identify insights and inform optimization and future planning recommendationsBuild familiarity with campaign activation and optimization across key digital platforms, with opportunities to support select in-platform responsibilities as team needs evolveMaintain accurate team and client documentation, including flowcharts, budget sheets, status reports, and campaign materials, while ensuring timelines and budget commitments stay on trackPresent tactical recommendations, performance learnings, and POVs to clients, while communicating proactively with internal and external stakeholders throughout the planning processParticipate in competitive and marketplace analysis and contribute to agency POVs on relevant industry, consumer, media, and retail developmentsSupport Associate team members and contribute to department initiatives through training, process improvements, best practices, and knowledge sharing Experience You Should Bring1–2 years of cross-channel media planning experience, ideally within an agency environmentExperience translating client business objectives into actionable cross-channel media recommendations through data-centric analysis, including channel allocation and tactical planningCPG category experience strongly preferred, with experience working with retailer first-party data, retail media ecosystems, or retailer audiences highly valuedExperience analyzing campaign performance and translating results into clear recaps, insights, and recommendationsExperience managing flowcharts, budgets, campaign documentation, and multiple channel workstreams with strong attention to detailIntermediate to advanced proficiency with Microsoft Excel and PowerPointFamiliarity with digital campaign activation, optimization, and reporting; hands-on experience with platforms such as The Trade Desk, Meta, TikTok, or similar platforms is a plusStrong organizational and project management skills, with the ability to manage multiple priorities, timelines, and stakeholders simultaneously; local planning expertise is a plus Who You ArePerformance-minded and motivated by delivering against client business and media objectivesDeeply curious, eager to understand the “why” behind the work, and always looking to learn and contributeA strong communicator who is clear, concise, credible, and confident sharing ideasAnalytical and data-driven, with a strong comfort level working with numbers, budgets, and spreadsheetsDetail-oriented, highly organized, and adaptable, with the ability to manage ambiguity, reprioritize, and keep moving parts on trackConfident yet humble, collaborative, reliable, and committed to fostering a high-performing, client-first team environment Benefits We OfferWe've got you covered -- and we’re not just referring to robust health insurance. To us, coverage is about supporting your full experience and whole self, from inclusive benefits, flexibility, and an appreciation for time away, to recognition, professional development, and growth opportunities.Talent Enablement: Career pathing, integrated learning ecosystem, mentorship, and employee recognitionFinancial: Competitive compensation, 401(k) with company match, pre-tax programs, referral rewards, and a remote work reimbursementWellness: Comprehensive health insurance (medical, dental, vision, pet, and life), onsite fitness center covered 100%, discounted membership rates at partner gyms and access to virtual fitness classes, Employee Assistance Program (EAP), and curated opportunities to nurture your breaktimeBalance: Personalized Paid Time Off (i.e., “Unlimited PTO”), remote work flexibility, paid parental leave (maternity, paternity, and adoption), and a variety of Employee Resource GroupsGiving Back: Volunteer opportunities and corporate donation matching through KSM Cares Outreach, our Corporate Social Responsibility program