Integrated Media Planner

About the role

This position will be responsible for developing and monitoring media plans. This role will be responsible for managing media fundamentals education while stewarding media execution for a suite of Basis clients.

Responsibilities

• Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy
• Delivering integrated media plans considering all media channels based on clear rationale
• Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand
• Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success
• Negotiating with vendors to secure the best inventory and pricing available for our clients
• Providing guidance and assist in shaping Key Performance Indicators (KPI’s) for strategic media plans
• Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers
• Operating with a solutions-oriented approach and a high degree of client servicing
• Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
• Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign
• Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full
• Assisting Finance in billing executions and discrepancies
• Completing traffic sheets and assisting with gathering creative assets and instructions as needed

Requirements

• 2+ years of experience in digital media planning and buying
• Understanding and interest in programmatic media and real-time bidding
• Experience working alongside a Demand Side Platform
• Strategic thinking and proactive client service skills
• Strong written and verbal communication skills
• Strong issue resolution and problem-solving capabilities
• Ability to work well in a cross functional team environment
• Passion for staying current with the latest research and media tools to guide recommendations