Integrated Marketing Manager

Responsibilities

• Drive and adapt our “story” to position our value to various target audiences in your region
• Define and implement key messages, voice and personality for our campaigns so they deeply resonate with our target audience in your region
• Develop and execute strategy and integrated marketing plans to generate leads for sales and build awareness for our sales solutions in your region
• Extend our global content marketing plan and social marketing plan to your region
• Identify, produce (if needed) and leverage compelling content for our target audience
• Create and maintain a portfolio of customer success stories, references and recommendations
• Extend and execute go-to-market programs to your region for new products and features
• Collaborate closely with sales operations to track progress and reporting on lead generation, opportunity conversion and win/loss from our CRM
• Maintain detailed metrics to track progress and drive decisions
• Travel, as necessary

Qualifications

• BA/BS degree in marketing or related field
• 2+ years of agency, marketing or communications experience

Preferred Qualifications

• MS Degree
• Experience in B2B, enterprise or international marketing
• Experience in CRM/SFA
• Experience with budget, vendor and event management
• Experience with marketing programs management including email, website, social media, events, community and content marketing
• Experience with Photoshop, MS Office programs and Google apps
• Knowledge of performance/online marketing and the social media and recruiting marketplace
• Knowledge of Eloqua, Salesforce and SaaS solutions and software
• Demonstrated copywriting, proofreading and communication skills with a strong attention to detail
• Excel at developing creative stories and compelling copy that articulates key product benefits to the right segments
• Ability to use qualitative and quantitative research to drive marketing strategy and content
• Ability to use logic and reasoning to manage projects and solve problems as well as identify alternative solutions, conclusions or approaches.