Integrated Marketing Manager, ABM (m/f/d) in Austin, TX - hybrid

Responsibilities

• Lead full-funnel, multi-channel campaign planning and execution from prioritization and timelines to delivery and optimization
• Design and implement targeted ABM and vertical marketing strategies that engage priority accounts and drive pipeline growth
• Partner with Sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs
• Act as central coordination point across marketing teams covering paid, email, events, web, and personalized content
• Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness
• Establish repeatable frameworks and scalable processes that support sustained expansion in global markets

Requirements

• 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries
• Strong understanding of ABM principles, digital channels, and full-funnel campaign design
• Ability to translate CRM data, voice of customer, win/loss analyses, and market research into compelling campaigns
• Proven experience collaborating with sales leaders and global marketing teams to align around shared revenue goals
• Comfortable moving between strategy and execution with strong attention to detail
• Proficient with Salesforce, HubSpot, and marketing automation tools
• Nice to have: experience with platforms like 6sense or Demandbase

What Success Looks Like

• High engagement from priority enterprise accounts driven by targeted ABM programs
• Consistent pipeline contribution and improved deal velocity from marketing-influenced accounts
• Scalable, repeatable ABM frameworks adopted across global markets
• Clear visibility into campaign ROI with data-driven continuous improvement

About us

KNIME is a leading AI platform that enables organizations to make sense of their data through intuitive, scalable, and collaborative data science. We empower data professionals and business users alike to build, deploy, and manage AI and data workflows that drive better decisions. Hundreds of global enterprises use the KNIME platform including Citi, Bosch and P&G.

KNIME is an equal opportunity employer. We’re all about providing opportunities for different perspectives to come together, where everyone feels included no matter their background.