Marketing Manager, ABM

About the role

Gradial is hiring our first Account-Based Marketing Manager to define how we win, expand and deepen relationships with our most strategic accounts. You will own 1:1 and 1 ABM programs against a focused target account list, working directly with Sales to turn account insight into engagement, meetings and pipeline. This is a hands-on individual contributor role with real ownership.

Responsibilities

• Build and run 1:1 programs for our highest-value accounts, including custom content, personalized digital experiences, executive outreach, direct mail and high-touch moments designed around a specific buying group.
• Develop and scale 1 programs for account clusters based on industry, use case or buying trigger, with messaging and offers built specifically for each audience.
• Own account selection and tiering with Sales and leadership, continuously refining the target account list as priorities, coverage and market signals change.
• Turn account intelligence into action by mapping buying committees, organizational priorities, active initiatives, technology environments and competitive context.
• Orchestrate coordinated account plays across email, LinkedIn, paid media, direct mail, events and executive outreach so every touch reinforces one clear story.
• Partner with AEs and SDRs on account planning, outbound sequences, offers, CTAs and follow-up strategies for accounts in active programs.
• Lead recurring account interlocks with Sales to review engagement, buying signals, opportunity movement and next best actions.
• Create the enablement sellers need to execute, including account briefs, talk tracks, sequences, messaging and follow-up assets.
• Own executive field programs for priority accounts, including dinners, roundtables, VIP experiences and the follow-through required to turn engagement into qualified opportunities.
• Instrument and measure the ABM motion end to end, including engagement scoring, intent signals, seller alerts, account penetration, meetings, pipeline creation and deal velocity.
• Test and improve messaging, offers, channels and account tiers with a clear point of view on what to scale, change or stop.
• Use modern marketing technology and AI tools to deliver deeper personalization, faster execution and more leverage than a traditional ABM team.

Requirements

• 6+ years of B2B marketing experience, including 3+ years building and running account-based programs against named target accounts, with experience targeting Fortune 100 companies.
• Demonstrated experience executing true 1:1 and 1 ABM programs, not broad demand generation campaigns repackaged as account-based marketing.
• A strong track record of partnering directly with enterprise sellers, aligning around shared priorities and earning credibility with sales teams.
• Hands-on experience with ABM and intent platforms such as 6sense, Demandbase, Terminus or RollWorks, plus personalization platforms such as Mutiny or Folloze.
• Fluency across the broader go-to-market stack, including CRM, marketing automation, enrichment and sales engagement platforms.
• Experience marketing into complex enterprise buying committees with long sales cycles, multiple stakeholders and multi-threaded opportunities.
• Strong writing and content development skills, with the ability to create messaging for a specific account, persona and buying context.
• Strong analytical judgment and the ability to connect account engagement to pipeline outcomes, identify what is working and communicate results clearly to leadership.
• Active experience using AI tools in day-to-day marketing work, including LLMs such as ChatGPT, Claude or Gemini.
• Strong project management skills with the ability to run multiple high-touch account programs at different stages simultaneously.
• A bias toward action, comfort operating with ambiguity and the ability to build a high-performing program without an established playbook.

Qualifications

Nice to have: Experience building an ABM function from the ground up in a startup or high-growth environment, experience marketing AI, automation or enterprise workflow products, and domain experience in healthcare and life sciences, financial services or media and technology.

Benefits

• Performance-based annual bonus
• Meaningful equity awards
• Medical, dental & vision (fully covered for employees with 75% for dependents)
• Fertility & family-planning support
• 401k plan
• Unlimited PTO
• A beautiful Seattle office with a gym, sauna, and bike parking
• Free lunch three days a week in our HQ
• A front-row seat to building category-defining AI infrastructure

Pay

The salary range for this position is $145,000 – $165,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications.