Integrated Market Manager

Piper Companies · United States · 1 wk ago

RemoteRemoteBusiness Development$110k/yrFull-time

Lead end-to-end, multi-channel campaign strategy and execution, including prioritization, timeline management, delivery, and performance optimization
Develop and execute targeted account-based marketing (ABM) and vertical-specific strategies to engage key accounts and drive pipeline growth
Collaborate with Sales to identify and prioritize target accounts, define segments, support enablement efforts, and ensure seamless lead and account transitions
Serve as the central point of coordination across marketing functions, including paid media, email, events, web, and personalized content initiatives
Analyze engagement metrics, pipeline influence, and deal velocity to continuously improve campaign performance and ROI
Build and implement scalable frameworks and repeatable processes to support sustained growth across global markets

5–7+ years of experience in B2B marketing, demand generation, or account-based marketing (ABM), preferably within SaaS or data-driven environments
Proven background in B2B SaaS with hands-on ABM experience, including building or launching ABM programs from the ground up
Demonstrated success driving pipeline growth, with measurable impact on revenue (e.g., percentage of pipeline influenced and quarterly pipeline contribution)
Strong experience partnering with BDR and Sales teams, aligning on account strategy and supporting both inbound and outbound efforts
Expertise in multi-channel campaign management and full-funnel strategy, with a deep understanding of lead stages, pipeline progression, and audience segmentation (cold, warm, hot)
Proficiency leveraging CRM data, customer insights, and market research to inform campaigns, with hands-on experience using platforms such as Salesforce, HubSpot, and ABM tools like 6sense or Demandbase (preferred)

$110,000-$150,000 base

Hybrid or remote options with flexibility

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