Integrated Growth Marketing Lead

Role Overview

Build the integrated growth marketing engine that makes Serval the inevitable solution for prospects. You’ll design and run multi-channel campaigns that cut through noise, spark curiosity, and drive demand across the funnel. You’ll work closely with cross-functional teams to turn strategy into real-world campaigns that drive meetings, influence deals, and generate revenue.

Who You Are

• A builder at heart eager to go from 0 → 1.
• You are excited by the opportunity to create from scratch and write your own playbooks.
• A creative thinker who comes up with fresh ideas that don’t follow the norm, but drive demand and revenue.
• A fast learner who quickly absorbs new info, adapts to problems, and applies learnings in real time.

What You'll Do

• Decide which integrated campaigns we should run, why they matter, and how they come to life.
• Own end-to-end execution for email, direct mail, landing pages, and webinars.
• Partner cross-functionally to orchestrate design, content, blogs, video, paid ads, and PR.
• Write repeatable campaign playbooks that scale across audiences, use cases, and stages of the funnel.
• Partner closely with Sales to align campaigns to top priority accounts, competitive motions, and pipeline goals.
• Run multiple campaigns in parallel, balancing quick tests with bigger experimental bets, and keeping momentum high.
• Track performance rigorously across engagement, meetings, pipeline influence, and revenue, using what you learn to inform your next campaigns.

What You'll Need

• 4+ years of experience in growth, demand generation, or ABM marketing, preferably selling to enterprise companies within a high-growth startup or B2B SaaS.
• Proven ability to concept, launch, and scale integrated, multi-channel marketing campaigns.
• Experience running webinars is a plus.
• Strong creative instincts paired with operational rigor and fast execution.
• Data-driven mindset with a track record of measuring, learning, and optimizing performance.
• Good attention to detail with the ability to catch what matters without getting stuck in perfection.
• Strong organizational and project management skills with the ability to juggle multiple projects without things slipping.
• Comfort working in ambiguity within a lean, high-growth environment.

Nice to Have

• Hands-on experience with tools like HubSpot, Salesforce, Unify, Instantly, Clay, Framer, or similar.

We Offer

• Impact: Be a key player in shaping the success of our product and company.
• Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors.
• Grow rapidly with the company.
• Culture: Join a culture that values innovation, ownership, accountability, and fun.
• Compensation Range: $210K - $260K