Integrated Campaigns Manager, Treasury

Stripe · Seattle, WA · Yesterday

$158k–$237k/yrFull-time

About the role

The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support our larger business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization.

Responsibilities

Own the overall campaign strategy and plan for Treasury, and drive the global, cross-functional workstream for activation and impact
Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns
Work with regional marketing to ensure local relevance and advise on campaign delivery
Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
Partner with product marketing and content and editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions and offers, etc.
Use and recommend leading tools to improve or accelerate the work of the campaigns function
Act as an expert for your owned audience and solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies
Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.

Requirements

8+ years of enterprise B2B marketing experience leading large, complex, global campaigns—including some mix of integrated campaigns, content marketing, regional and field marketing, and account-based marketing—with a proven track record delivering campaign playbooks for international localisation and execution, and demonstrated increase in scope
Strong knowledge of FinTech industry landscape, trends, and technology
Proven expertise working with and influencing cross-functional teams—including regional marketing, sales, and product leaders—to build and grow pipeline
Data acumen, with the ability to build, interpret, adjust, and communicate campaign performance across measurement tools and key marketing and sales metrics
Strong presentation, writing, and communication skills, especially to executive stakeholders

Qualifications

Preferred qualifications include:
Integrated campaigns experience marketing to startups, founders, or the venture and incubator ecosystem—and a genuine understanding of what early-stage and scaling founders care about
Background in fintech, banking, neobanking, or financial services marketing—particularly products involving business accounts, payments infrastructure, financial operations, or embedded finance
Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
Product campaigns experience focused on payments, banking, fraud, financial services, and embedded finance
A genuine passion for advocating on behalf of users, audiences, and customers
A track record of anticipating and unblocking challenges, staying ahead of market and audience trends, and identifying regional needs before they surface
Fluency in modern storytelling and content trends, with the ability to translate them into thoughtful, resonant campaign strategies
An agile, iterative, and AI-fluent approach to work, with the appetite to evaluate and recommend solutions and drive clarity across complex, global stakeholder groups

Benefits