Insights Lead

About the role

The Yahoo Ads Commercial Insights team transforms billions of first‑party consumer signals and market intelligence into actionable commercial strategy. As an Insights Lead, you will partner with Direct Sales, Client Solutions, and Go‑to‑Market leadership to develop high‑impact audience narratives, vertical trends, and data‑driven case studies that drive revenue across Yahoo’s omni‑channel advertising portfolio. You will bridge complex data ecosystems and executive‑level sales execution, leveraging expertise in digital advertising research and modern AI tools to accelerate market synthesis, automate research workflows, and uncover differentiated trends.

Responsibilities

• Partner with stakeholders in Ad Sales and Go-to-Market Strategy teams to gather insights needs about industries, audiences and media consumption trends, that inform sales narratives and client pitches.
• Select and apply appropriate data collection methods leveraging a combination of quantitative methodologies: data mining, analytics, and primary or secondary research.
• Formulate and execute quantitative and qualitative research methodologies, identify consumer trends by mining Yahoo first-party data;