Inside Sales Representative, Wholesale Accounts
About Us BURLEBO is a growing brand in men's outdoor clothing, dedicated to providing high-quality, durable, and stylish gear for the Athlete, the Outdoors, and the Family. We are passionate about innovation, sustainability, and performance-driven apparel that empowers our team and customers to explore the great outdoors with confidence.
About the role
The Independent Sales Representative is responsible for managing and growing wholesale accounts within the northeast region. This role is the frontline of our wholesale business and plays a critical role in building retailer relationships, driving sell-in, and ensuring our brand is represented consistently across all partner doors. As an emerging lifestyle brand, we are looking for Sales Representatives who are hands-on, entrepreneurial, and comfortable owning their business end-to-end within their territory.
Responsibilities
- Account Management & Relationship Building: Build, maintain, and strengthen relationships with all wholesale accounts in the assigned territory; serve as the primary point of contact for retailers, owning the day-to-day account relationship; act as a brand ambassador in-market, ensuring alignment with brand standards and values.
- Account Tiering & Coverage Strategy: Manage accounts according to the company’s tiering structure: Camo Accounts (Top Tier) – highest priority accounts, frequent touchpoints, in-person visits, and strategic planning to drive long-term growth and expansion; Silver Accounts (Mid Tier) – maintain consistent communication, identify upsell, expansion, and assortment optimization opportunities; Bronze Accounts (Developing) – nurture relationships and educate on the brand, support progression into Silver-tier status over time.
- Sales Execution & Order Management: Drive sell-in across seasonal lines and key programs; ensure accounts are compliant with wholesale order requirements: opening order minimum $3,000, reorder minimum $500