Inside Sales Representative - SMB
CAI Software builds purpose-built solutions that help manufacturers, processors, and distributors accelerate performance. Our mission is to enable manufacturers to transform performance through a connected, AI-assisted ecosystem that delivers visibility, control, and continuous improvement. With 6,200+ active customers worldwide and a market-leading position in every vertical we serve, CAI combines 45+ years of industry expertise with modern AI-driven execution.
About the Role
CAI Software is seeking an Inside Sales Representative - SMB to extend our customer reach across the printing industry within the Small to Medium-sized Business market. These Reps are responsible for maintaining a routine call frequency into their prospect and customer bases to establish and strengthen trustworthy relationships with decision-makers and business owners. Reps must provide high-value-add by selling Graphic Communications’ Print MIS and Web-to-Print solutions and services to extend product life cycles, enhance functionality, and advance customer workflows while challenging executives to improve their business.
Responsibilities
- Consistently exceed quarterly and annual sales targets as an individual contributor
- Own the full sales cycle, from lead qualification through contract close
- Develop and execute account strategies to drive growth across assigned territory
- Establish and maintain long-term, trusted advisor relationships with new and existing clients
- Partner with sales and marketing teams to uncover upsell and cross-sell opportunities within accounts
- Research target companies and decision-makers to generate and qualify new sales opportunities
- Deliver compelling, value-focused product demonstrations to prospective users
- Negotiate pricing, terms, and conditions within approval guidelines to maximize deal value
- Leverage Salesforce.com and other sales tools to provide accurate sales forecasts and pipeline reports to leadership
Requirements
- 3-5 years of software or technology sales experience
- Solid understanding of enterprise business systems (e.g., MIS, ERP, MES)
- Ability to maintain a strong external outbound phone call and email outreach
- Strong consultative selling skills and sound business acumen
- Proven ability to manage a high volume of transactions while maintaining productivity
- Exceptional presentation, communication, and customer engagement skills
- Experience working independently and collaboratively across teams in a remote environment
Why Join CAI
At CAI, we are building something that matters. With 6,200+ customers across 15+ industries and active investment in AI-driven performance tools, we are positioned to define the next generation of manufacturing software. Our four pillars define how we deliver for customers—and how we work:
- Built to Fit - Fits how your business runs so performance comes standard
- Built to Expedite - Speeds time to performance without heavy lifts or delays
- Built to Deliver - AI turns action and insights into measurable performance
- Built to Scale - Sustains and scales performance without disruption