Inside Sales Representative - Government

About Us

When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC's expertise and solutions. As part of Brady Corporation's global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment, and hospitality. PDC's breadth of products, from patient identification to music festival wristbands, are an integral part of Brady's identification solutions.

Brady Corporation serves a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace, and more. As of July 31, 2025, Brady employed approximately 6,400 people worldwide with fiscal 2025 sales of approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC.

About the Role

We are seeking an Inside Sales Specialist with a deep understanding of the government line of business, specifically the VA healthcare system, DoD, DoJ, and Corrections space. This specialist will partner closely with the National Account Manager to build and drive revenue by generating new business with new and existing accounts. Success is defined by achieving opportunity and revenue targets within an assigned account base.

The Inside Sales Specialist will be responsible for the entire sales process, including prospecting, qualification, outbound calling (cold-calling), opportunity generation and follow-up, and winning new business.

Responsibilities

• Meet or exceed monthly, quarterly, and annual sales quota for the government line of business.
• Demonstrate an appetite to win business and take share from competitors.
• Take full ownership of customers and the sales process, maintaining a professional and courteous yet results-oriented attitude.
• Deliver against a pre-defined outbound call quota, qualify leads, understand government customers' needs, and recommend appropriate products and/or services.
• Build and proactively manage a sales pipeline to meet the desired sales quota.
• Qualify and process all incoming marketing leads in compliance with the standardized lead handling process.
• Research the market in assigned sales areas to generate government sector sales leads using bid sites & tools, web searches, social media, referrals, phone lists, associations, trade shows, and other sources.
• Perform online demonstrations of products and, where necessary, involve the field sales team for face-to-face demonstrations with prospective customers.
• Collaborate with government sector field sales, customer operations, and product management to ensure the best possible customer experience upon completion of the initial sale.
• Enhance initial and future sales volume through customer education and building awareness of other solutions potentially interesting to customers.
• Understand how our solutions fit into the marketplace, collect competitive intelligence, and share it with necessary stakeholders to ensure the team has the best, most differentiating product offer.
• Follow the standardized sales process to ensure a unified sales approach and the greatest chance of success.
• Implement and manage the comprehensive use of the CRM tool for executing and managing inside sales tasks, including prospecting, lead generation, managing opportunities pipeline, and sharing essential customer and competitive information.

Requirements

• Bachelor's Degree in Business, Marketing, or related field preferred.
• Ideally 1-3 years of Inside Sales experience, preferably in the government space.
• Proficient in CRM software (e.g., Salesforce), Gmail, and MS Office Suite.
• Strong interpersonal communication and customer service skills.
• Strong verbal and written communication skills.
• Great attention to detail.

Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision.
• Generous 401(k) with company match.
• Paid time off and holidays.
• Opportunity to participate in incentive programs for all full-time employees.
• Family planning benefits including paid parental leave, fertility coverage, adoption, and surrogacy assistance.
• Education reimbursement opportunities.
• Scholarship program for children of Brady employees.
• A variety of Employee Resource Groups for networking, development, and volunteer opportunities.
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management).
• Dress-for-your-day dress code.
• Charitable contributions matched through Brady's Matching Gift program.