Inside Sales Representative

About the role

Are you a people person with a passion for sales and a drive to grow? ASCO Equipment is looking for a proactive Inside Sales Representative to join our team! If you're motivated by building relationships, delivering exceptional service, and contributing to a growing, family-owned company with over 65 years of success—this might be the perfect role for you.

At ASCO, we're not just selling equipment - we're building relationships that empower our customers to succeed. If you're a results-driven professional with a passion for solving challenges, we want you on our team.

Responsibilities

• Proactively build new business through outbound sales calls within your territory
• Cultivate strong relationships with both new and existing customers
• Follow up on inbound leads from calls, walk-ins, and web inquiries—turning interest into action
• Sell everything from attachments to new and used forklifts, tractors and construction equipment
• Guide customers through product demos and presentations
• Tackle customer challenges with thoughtful solutions and top-notch service
• Adhere to all safety regulations and complete all required training
• Represent ASCO with professionalism and pride in everything you do

Requirements

• Proven sales skills and a customer-first mindset
• Confident communicator, whether one-on-one or in front of a group
• Strong organizational, problem-solving, and negotiation skills
• Experience or knowledge of forklifts, construction, agricultural or heavy equipment is a big plus
• Tech-savvy with general business software and G-Suite know-how

Benefits

• Guaranteed base salary + uncapped commissions
• 100% paid health insurance
• 401(k) + profit sharing
• Paid holidays

Unique Perks

• ACE Program: Education Assistance for employees' children pursuing higher education
• Opportunities for career growth and professional development

Core Values

• Honor God
• Develop People
• Pursue Excellence
• Grow Profitably