Inside Sales Rep

About the Company

Fabick Cat is the authorized dealer of Caterpillar equipment, prime and stand-by power systems, parts and service, compact construction, and rental equipment for major portions of Illinois, Missouri, the entire state of Wisconsin and the Upper Peninsula of Michigan. With over 100 years in business and headquartered in Fenton, Missouri, we are a family-owned legacy committed to serving our customers better. We invest in our workforce, empowering employees to develop the skills needed to build their careers and continue our tradition as “the greatest service organization of its kind.”

About the Role

As a Marketing ISR (Inside Sales Representative) at Fabick Cat, you will drive revenue growth by nurturing customers, qualifying leads, and passing sales prospects across all business units. You will handle leads directly or ensure they are efficiently routed to the appropriate sales team member. This role thrives on clear communication, collaboration, and empathy.

Responsibilities

• Establish and maintain strong relationships with prospective customers to understand their goals and challenges.
• Nurture leads through effective communication (internally and externally) and follow-up to move them through the sales funnel.
• Communicate directly with the sales team when passed lead activities are not being efficiently updated within the CRM system.
• Proactively identify and pursue new business opportunities through research, cold calling, and networking.
• Qualify leads and assess their needs to determine potential fit with the company’s products or services.
• Collaborate with customers to understand budget constraints and negotiate terms to reach mutually beneficial agreements.
• Handle objections professionally and provide appropriate solutions.
• Clearly articulate the benefits and features of offerings to address customer needs and concerns.
• Meet and exceed sales targets by effectively closing deals on qualified leads using a consultative sales approach.
• Keep accurate records of sales activities, customer interactions, and deal progress in the CRM system.
• Provide regular reports on sales performance and contribute to sales forecasting.

Requirements

• Associate’s Degree or equivalent work experience; Bachelor’s Degree in Business Administration, Marketing, or a similar field preferred.
• Proven experience in inside sales or a similar role.
• Excellent communication and interpersonal skills.
• Strong negotiation and persuasion abilities.
• Goal-oriented with a track record of meeting or exceeding sales targets.
• Familiarity with CRM software and sales processes.
• Ability to adapt to a dynamic and fast-paced work environment.

Skills

• Excellent written and oral communication skills.
• Proficiency in CRM software, Microsoft Word, Excel, and other business software applications.
• Demonstrated success in a team environment.

Benefits

The Fabick family values the commitment of its employees and provides a highly competitive total compensation and benefits package.

Physical Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.