Inside Account Executive
WorldWide Electric Corporation · Rochester, NY · 1 mo ago
Business DevelopmentFull-time
About the role
The Inside Account Executive (IAE) is responsible for developing existing accounts within a defined territory by building relationships through continuous engagement. This role is highly focused on strategically converting business from the competition while mitigating any potential risk in the territory. Success is defined by achieving and exceeding sales growth targets, meeting daily proactive objectives, maintaining a high quote-to-order conversion rate, building strong pipelines, and expanding WWE’s percentage of customer spend.
Responsibilities
- Sales & Business Development
- Identify and pursue new sales opportunities by conducting outbound calls, email outreach, and LinkedIn prospecting to target new industrial customers.
- Build and qualify a strong sales pipeline by maintaining consistent daily activity focused on generating new leads and advancing opportunities.
- Acheive and exceed growth targets measured by new accounts opened, revenue generated, and ability to penetrate targeted markets.
- Customer Engagement & Relationship Building
- Understand how each customer does business, total potential, competitive intelligence, and how WWE can add value.
- Maintain constant contact with customers and reinforce the value proposition.
- Generate quotes for all opportunities and tailor solutions to ensure technical and delivery needs are met.
- Follow up on all open opportunities, convert the business, and document reasoning if an opportunity is lost.
- Expand WWE’s offering and convert business currently held by competitors.
- Address all opportunities with urgency and position the WWE solution effectively.
- Collaborate with Outside Sales Managers by handing off qualified opportunities to field teams as needed to support deal closure.
- Solution Customization and Internal Collaboration
- Work closely with technical teams, including engineering, product, and operations, to tailor solutions that align with customer needs, especially for complex or technical sales.
- Practice value-based selling by articulating how products deliver long-term efficiency, ROI, or reliability (outcome vs. specific features).
- Provide feedback to marketing and operations based on customer interactions to improve campaigns, offerings, and support.
- Sales Operations and Forecasting
- Manage CRM by diligently documenting all interactions, updates, and deal progress to maintain pipeline accuracy.
- Ensure P21 account coding is current, correct, and complete; address any duplication.
- Provide timely and accurate sales forecasts to leadership to enable strategic planning and inventory management.
Required Qualifications
- Relationship building
- Proficient in various sales techniques
- Mastery of communication (listening, speaking, writing)
- Negotiation skills
- Time management
- Strategic thinking
Minimum Qualifications
- 3+ years of B2B industrial sales or lead generation experience, preferably in industrial or electrical markets.
- Strong background in account development.
- Knowledge of industrial equipment such as electric motors, gear reducers, motor controls, and/or generators.
- Demonstrated success in sales growth through proactive techniques.
- Strong communication, negotiation, and closing skills.
- High energy, resilience, and an entrepreneurial spirit.
- Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.