Informational Interview for Social Media Content Producer

Essential Duties and Responsibilities

• Collaborating in the planning and creation of ongoing content calendars, campaigns, and day-to-day execution of content on clients’ social media networks
• Developing associated creative (writing social post copy, sourcing and editing images, shooting custom product and lifestyle photography, text/graphic layouts), as well as short-form video creation and editing (TikToks, Reels, GIFs, stop motions, etc.) for clients’ social channels
• Understanding social channels and online communities and how they relate to content strategies and brand objectives
• Aiding in the development of monthly analytics reports by providing insight into creative approaches, tactics used, and trends
• Collaborating cross-discipline to develop social media strategies for clients
• Developing visual guidelines and tone-of-voice guides for clients
• Providing a social media content expert perspective and strategic guidance to clients
• Keeping up to date on industry trends, social media best practices, and competitive landscapes

Requirements

• Must have 2+ years of experience in brand/agency social media marketing content creation
• Demonstrated knowledge of social media platforms and post types, sizing, best practices, etc.
• Proficiency in creative and editing platforms (Adobe Creative Suite, online tools like Canva)
• Bonus if experienced in After Effects
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
• Impeccable attention to detail, grammar, spelling, and communication skills