Manager of Trade Shows and Events

About the role

Ivoclar has been a leader in dentistry for more than a century and is one of the world’s leading dental companies. Through our integrated solutions, we help improve oral health around the world. Everything we do is connected by one shared mission: Making People Smile. We are seeking a highly organized, results-driven Manager, Tradeshows & Events to join our collaborative North America Marketing team. In this role, you will lead the planning and execution of live and virtual tradeshows, sales meetings, and special events while developing strategies that strengthen the Ivoclar brand, increase engagement, and support our sales and marketing objectives. Location: Amherst, NY.

Responsibilities

• Plan, coordinate, and execute all aspects of live and virtual tradeshows and events, including major industry tradeshows, regional events, roadshows, lab meetings, sales meetings, and special events.
• Develop event strategies that drive booth traffic, customer engagement, lead generation, and brand awareness.
• Manage tradeshow and event logistics from initial planning through execution, including vendor coordination, shipping, exhibit materials, booth inventory, and onsite activities.
• Negotiate vendor contracts and maintain strong relationships with external partners to ensure successful event execution.
• Manage and maintain corporate tradeshow inventory to ensure materials are available and ready for upcoming events.
• Partner with Regional Sales Managers, Territory Sales Managers, Marketing Managers, and other internal stakeholders to coordinate sales meetings and event programs.
• Collaborate with Sales and Marketing teams on pre-show promotions, booth messaging, product demonstrations, promotions, and event staffing strategies.
• Plan and coordinate special events, including key opinion leader events and internal sales meetings.
• Support product demonstrations, social media activities, and other marketing initiatives associated with tradeshows and events.
• Use social media and digital marketing strategies to increase event awareness and attendance, analyze results, and identify opportunities for improvement.
• Measure and analyze event and promotional results to help improve customer acquisition, retention, and overall program effectiveness.
• Research emerging event technologies, communication tools, and event-planning platforms to identify opportunities to enhance the attendee and customer experience.
• Manage departmental priorities, budgets, forecasts, and resources to support business objectives and efficient operations.
• Recruit, onboard, train, develop, and manage employees as applicable, including performance management and development activities.
• Foster a safe, inclusive, collaborative, and compliant work environment.
• Support Ivoclar’s quality management system and adhere to the company’s Code of Conduct.

Qualifications

• Bachelor’s degree required; concentration in Business, Marketing, Communications, or a related field preferred.
• Approximately 5 years of experience in marketing, sales, tradeshow management, event planning, or a related area preferred.
• Previous tradeshow planning, logistics, and shipping experience required.
• Experience with exhibit displays and event marketing is a plus.
• Strong organizational and project-management skills with exceptional attention to detail.
• Ability to effectively manage multiple priorities and adapt quickly in a fast-paced, changing environment.
• Strong problem-solving, analytical, communication, and interpersonal skills.
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
• Ability and willingness to travel as required to support tradeshows, meetings, and events.

Benefits

• Be part of a global leader with a legacy of innovation in dentistry.
• Lead impactful marketing strategies that drive business growth.
• Collaborate with talented professionals across North America and around the world.
• Make a meaningful contribution to improving oral health and supporting dental professionals.
• Join an international family business with a long-term perspective where 3,500 employees are the key to success.

Pay

Salary Range: $80,000–$105,000 annually, depending on experience, qualifications, and location. Final compensation will be determined during the interview process.