Influencer Specialist – Creator Outreach

About the role

The Creator Outreach Specialist is responsible for growing Razer's content creator and influencer relationships and driving its creator engagement efforts in support of the global marketing teams, mainly through outreach and gifting programs, which include the Razer Creator Program. Given a global nature of the position, this role may be required to work evenings, weekends and odd hours as part of coordination between global offices, and to support industry events.

Responsibilities

• Building relationships with online influencers and content creators through outreach efforts.
• Execute on Razer's Creator outreach initiatives through successful scouting efforts that results in a successful gifting execution.
• Promote Razer's Content Creator and Affiliate programs to existing and new partners through regular marketing communications, both online and at events.
• Coordinate with internal marketing/product teams globally to ensure influencer campaigns and results meet objectives and budgets
• Conduct ongoing analysis of competitor creator programs (along with Razer's) and deliver routine performance reports on relevant influencer and affiliate metrics.
• Perform ad-hoc department administrative duties as required

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• BA/BS degree relevant discipline such as Communications, Marketing, Digital Media or PR, or equivalent practical experience.
• 1-2 years of experience in influencer management or partnerships management
• Language Skills: Fluent English is a must. Strong writing skills in English, along with editorial experience will be favored.
• Understanding of social media and livestreaming best practices, online marketing, and content creator activations.
• Have a good eye for creative content, and the ability to spot emerging social trends and identify gaming/pop-cultural references.
• Ability to work in a fast-paced environment, focusing on generating business results
• Ability to work with global teams across multiple time zones and cultures
• Must be a gamer.

Pay

$39,000.00 - $65,000.00 (per annum)